<h1>Getting Ready: Planning And Metrics Link</h1>
<p>Micro-optimizations are great for keeping performance
on track, but it's critical to have clearly defined
targets in mind — measurable goals that would influence
any decisions made throughout the process. There are a
couple of different models, and the ones discussed below
are quite opinionated — just make sure to set your own
priorities early on.</p>
<h2>Establish a performance culture.</h2>
<p>In many organizations, front-end developers know
exactly what common underlying problems are and what
loading patterns should be used to fix them. However,
as long as there is no alignment between dev/design
and marketing teams, performance isn't going to sustain
long-term. Study common complaints coming into customer
service and see how improving performance can help
relieve some of these common problems.</p>
<p>Run performance experiments and measure outcomes —
both on mobile and on desktop. It will help you build up
a company-tailored case study with real data. Furthermore,
using data from case studies and experiments published on
WPO Stats can help increase sensitivity for business about
why performance matters, and what impact it has on user
experience and business metrics. Stating that performance
matters alone isn't enough though — you also need to
establish some measurable and trackable goals and observe them.</p>