{ "$schema": "https://json-schema.org/draft-07/schema#", "version": "1.1.0", "events": [ { "name": "page_view", "display_name": "Viewed Page", "icon": "FileText", "description": "Fired when a page is viewed", "category": "engagement", "display_in_journey": true, "automatically_collected": true, "required_params": [], "optional_params": [ "page_title", "page_location", "page_referrer" ], "destination_mappings": { "meta": { "event_name": "PageView", "param_mapping": {} }, "ga4": { "event_name": "page_view", "param_mapping": { "page_title": "page_title", "page_location": "page_location", "page_referrer": "page_referrer" } }, "linkedin": { "event_name": "page_view", "param_mapping": {} }, "tiktok": { "event_name": "PageView", "param_mapping": {} }, "pinterest": { "event_name": "PageVisit", "param_mapping": {} }, "snapchat": { "event_name": "PAGE_VIEW", "param_mapping": {} }, "reddit": { "event_name": "PageVisit", "param_mapping": {} }, "twitter": { "event_name": "PAGE_VIEW", "param_mapping": {} }, "microsoft_ads": { "event_name": "page_view", "param_mapping": {} }, "google_ads": { "event_name": "page_view", "param_mapping": {} } } }, { "name": "click", "display_name": "Clicked Element", "icon": "MousePointerClick", "description": "User clicked an element", "category": "engagement", "display_in_journey": true, "automatically_collected": false, "required_params": [ "element_type" ], "optional_params": [ "element_id", "element_class", "element_text", "link_url" ] }, { "name": "scroll", "display_name": "Scrolled", "icon": "ScrollText", "description": "User scrolled to a certain depth", "category": "engagement", "display_in_journey": false, "automatically_collected": true, "required_params": [ "scroll_depth" ], "optional_params": [] }, { "name": "time_on_page", "display_name": "Time on Page", "icon": "Timer", "description": "Time user spent on page before leaving", "category": "engagement", "display_in_journey": false, "automatically_collected": true, "required_params": [ "time_seconds" ], "optional_params": [ "page_title", "page_location" ] }, { "name": "form_view", "display_name": "Viewed Form", "icon": "Clipboard", "description": "User viewed a form", "category": "engagement", "display_in_journey": true, "automatically_collected": true, "required_params": [ "form_id" ], "optional_params": [ "form_name" ] }, { "name": "form_start", "display_name": "Started Form", "icon": "FileEdit", "description": "User started filling a form", "category": "engagement", "display_in_journey": true, "automatically_collected": true, "required_params": [ "form_id" ], "optional_params": [ "form_name" ] }, { "name": "form_submit", "display_name": "Submitted Form", "icon": "CheckCircle", "description": "User submitted a form", "category": "engagement", "display_in_journey": true, "is_conversion": true, "automatically_collected": false, "required_params": [ "form_id" ], "optional_params": [ "form_name", "form_destination" ], "destination_mappings": { "meta": { "event_name": "Lead", "param_mapping": {} }, "ga4": { "event_name": "generate_lead", "param_mapping": {} }, "google_ads": { "event_name": "generate_lead", "param_mapping": { "form_id": "form_id", "form_name": "form_name" } }, "linkedin": { "event_name": "lead", "param_mapping": { "form_id": "form_id", "form_name": "form_name" } }, "tiktok": { "event_name": "SubmitForm", "param_mapping": { "form_id": "form_id", "form_name": "content_name" } }, "pinterest": { "event_name": "Signup", "param_mapping": {} }, "snapchat": { "event_name": "SIGN_UP", "param_mapping": {} }, "reddit": { "event_name": "Lead", "param_mapping": {} }, "twitter": { "event_name": "LEAD", "param_mapping": { "form_id": "content_id", "form_name": "content_name" } }, "microsoft_ads": { "event_name": "submit_lead_form", "param_mapping": {} } } }, { "name": "view_item", "display_name": "Viewed Product", "icon": "Eye", "description": "User viewed a product or item", "category": "ecommerce", "display_in_journey": true, "automatically_collected": false, "required_params": [ "item_id" ], "optional_params": [ "item_name", "item_category", "item_variant", "price", "value", "currency", "item_url", "image_url", "item_sku", "item_brand", "item_category2", "item_category3", "items" ], "destination_mappings": { "meta": { "event_name": "ViewContent", "param_mapping": { "item_id": "content_ids", "item_name": "content_name", "value": "value", "currency": "currency" }, "requires_transform": { "content_ids": "to_array" } }, "ga4": { "event_name": "view_item", "param_mapping": { "item_id": "item_id", "item_name": "item_name", "item_category": "item_category", "value": "value", "currency": "currency" }, "requires_transform": { "_build_items_array": true } }, "tiktok": { "event_name": "ViewContent", "param_mapping": { "item_id": "content_ids", "item_name": "content_name", "value": "value", "currency": "currency" }, "requires_transform": { "content_ids": "to_array" } }, "pinterest": { "event_name": "PageVisit", "param_mapping": { "item_id": "product_id", "item_name": "product_name", "value": "value", "currency": "currency" } }, "google_ads": { "event_name": "view_item", "param_mapping": { "item_id": "item_id", "item_name": "item_name", "value": "value", "currency": "currency" }, "requires_transform": { "value": "to_float" } }, "linkedin": { "event_name": "view_item", "param_mapping": { "item_id": "product_id", "value": "value", "currency": "currency" } }, "snapchat": { "event_name": "VIEW_CONTENT", "param_mapping": { "item_id": "item_ids", "value": "price", "currency": "currency" }, "requires_transform": { "item_ids": "to_array" } }, "reddit": { "event_name": "ViewContent", "param_mapping": { "item_id": "item_id", "value": "value", "currency": "currency" } }, "twitter": { "event_name": "CONTENT_VIEW", "param_mapping": { "item_id": "content_id", "value": "value", "currency": "currency" }, "requires_transform": { "value": "to_float" } }, "microsoft_ads": { "event_name": "view_item", "param_mapping": { "item_id": "item_id", "value": "revenue_value", "currency": "currency" } } } }, { "name": "add_to_cart", "display_name": "Added to Cart", "icon": "ShoppingCart", "description": "User added item to cart", "category": "ecommerce", "display_in_journey": true, "automatically_collected": false, "required_params": [ "item_id", "quantity" ], "optional_params": [ "item_name", "item_category", "price", "value", "currency", "items" ], "destination_mappings": { "meta": { "event_name": "AddToCart", "param_mapping": { "item_id": "content_ids", "item_name": "content_name", "quantity": "quantity", "value": "value", "currency": "currency" }, "requires_transform": { "content_ids": "to_array" } }, "ga4": { "event_name": "add_to_cart", "param_mapping": { "item_id": "item_id", "item_name": "item_name", "quantity": "quantity", "value": "value", "currency": "currency" }, "requires_transform": { "_build_items_array": true } }, "tiktok": { "event_name": "AddToCart", "param_mapping": { "item_id": "content_ids", "item_name": "content_name", "quantity": "quantity", "value": "value", "currency": "currency" }, "requires_transform": { "content_ids": "to_array" } }, "pinterest": { "event_name": "AddToCart", "param_mapping": { "item_id": "product_id", "quantity": "product_quantity", "value": "value", "currency": "currency" } }, "snapchat": { "event_name": "ADD_CART", "param_mapping": { "item_id": "item_ids", "value": "price", "currency": "currency" }, "requires_transform": { "item_ids": "to_array" } }, "google_ads": { "event_name": "add_to_cart", "param_mapping": { "item_id": "item_id", "item_name": "item_name", "quantity": "quantity", "value": "value", "currency": "currency" }, "requires_transform": { "value": "to_float" } }, "linkedin": { "event_name": "add_to_cart", "param_mapping": { "item_id": "product_id", "quantity": "quantity", "value": "value", "currency": "currency" } }, "reddit": { "event_name": "AddToCart", "param_mapping": { "item_id": "item_id", "quantity": "item_count", "value": "value", "currency": "currency" } }, "twitter": { "event_name": "ADD_TO_CART", "param_mapping": { "item_id": "content_ids", "quantity": "num_items", "value": "value", "currency": "currency" }, "requires_transform": { "content_ids": "to_array", "value": "to_float" } }, "microsoft_ads": { "event_name": "add_to_cart", "param_mapping": { "item_id": "item_id", "quantity": "quantity", "value": "revenue_value", "currency": "currency" } } } }, { "name": "begin_checkout", "display_name": "Started Checkout", "icon": "CreditCard", "description": "User started checkout process", "category": "ecommerce", "display_in_journey": true, "is_conversion": false, "automatically_collected": false, "required_params": [ "value", "currency" ], "optional_params": [ "items", "coupon" ], "destination_mappings": { "meta": { "event_name": "InitiateCheckout", "param_mapping": { "value": "value", "currency": "currency", "items": "contents" }, "requires_transform": { "contents": "to_meta_contents_array" } }, "ga4": { "event_name": "begin_checkout", "param_mapping": { "value": "value", "currency": "currency", "items": "items", "coupon": "coupon" } }, "tiktok": { "event_name": "InitiateCheckout", "param_mapping": { "value": "value", "currency": "currency" } }, "pinterest": { "event_name": "Checkout", "param_mapping": { "value": "value", "currency": "currency" } }, "snapchat": { "event_name": "START_CHECKOUT", "param_mapping": { "value": "price", "currency": "currency" } }, "google_ads": { "event_name": "begin_checkout", "param_mapping": { "value": "value", "currency": "currency" }, "requires_transform": { "value": "to_float" } }, "linkedin": { "event_name": "begin_checkout", "param_mapping": { "value": "value", "currency": "currency" } }, "reddit": { "event_name": "AddToCart", "param_mapping": { "value": "value", "currency": "currency" } }, "twitter": { "event_name": "CHECKOUT_INITIATED", "param_mapping": { "value": "value", "currency": "currency" }, "requires_transform": { "value": "to_float" } }, "microsoft_ads": { "event_name": "begin_checkout", "param_mapping": { "value": "revenue_value", "currency": "currency" } } } }, { "name": "purchase", "display_name": "Completed Purchase", "icon": "CreditCard", "description": "User completed a purchase", "category": "ecommerce", "display_in_journey": true, "is_conversion": true, "automatically_collected": false, "required_params": [ "transaction_id", "value", "currency" ], "optional_params": [ "items", "tax", "shipping", "coupon", "affiliation" ], "destination_mappings": { "meta": { "event_name": "Purchase", "param_mapping": { "transaction_id": "order_id", "value": "value", "currency": "currency", "items": "contents" }, "requires_transform": { "contents": "to_meta_contents_array", "value": "to_float" } }, "ga4": { "event_name": "purchase", "param_mapping": { "transaction_id": "transaction_id", "value": "value", "currency": "currency", "items": "items", "tax": "tax", "shipping": "shipping", "coupon": "coupon", "affiliation": "affiliation" }, "requires_transform": { "value": "to_float", "tax": "to_float", "shipping": "to_float" } }, "tiktok": { "event_name": "Purchase", "param_mapping": { "transaction_id": "order_id", "value": "value", "currency": "currency", "items": "content_ids" }, "requires_transform": { "content_ids": "to_id_array", "value": "to_float" } }, "pinterest": { "event_name": "Checkout", "param_mapping": { "transaction_id": "order_id", "value": "value", "currency": "currency", "items": "line_items" } }, "snapchat": { "event_name": "PURCHASE", "param_mapping": { "transaction_id": "transaction_id", "value": "price", "currency": "currency", "items": "item_ids" }, "requires_transform": { "item_ids": "to_id_array", "price": "to_float" } }, "google_ads": { "event_name": "purchase", "param_mapping": { "transaction_id": "transaction_id", "value": "value", "currency": "currency" }, "requires_transform": { "value": "to_float" } }, "linkedin": { "event_name": "purchase", "param_mapping": { "transaction_id": "transaction_id", "value": "value", "currency": "currency" } }, "reddit": { "event_name": "Purchase", "param_mapping": { "transaction_id": "order_id", "value": "value", "currency": "currency", "items": "products" }, "requires_transform": { "value": "to_float" } }, "twitter": { "event_name": "PURCHASE", "param_mapping": { "transaction_id": "order_id", "value": "value", "currency": "currency", "items": "content_ids" }, "requires_transform": { "value": "to_float", "content_ids": "to_id_array" } }, "microsoft_ads": { "event_name": "purchase", "param_mapping": { "transaction_id": "transaction_id", "value": "revenue_value", "currency": "revenue_currency" }, "requires_transform": { "revenue_value": "to_float" } } } }, { "name": "refund", "display_name": "Refunded Purchase", "icon": "RotateCcw", "description": "Transaction was refunded", "category": "ecommerce", "display_in_journey": true, "is_conversion": false, "automatically_collected": false, "required_params": [ "transaction_id", "value", "currency" ], "optional_params": [ "items", "refund_reason" ], "destination_mappings": { "meta": { "event_name": "Refund", "param_mapping": { "transaction_id": "order_id", "value": "value", "currency": "currency" } }, "ga4": { "event_name": "refund", "param_mapping": { "transaction_id": "transaction_id", "value": "value", "currency": "currency", "items": "items" } }, "reddit": { "event_name": "Custom", "param_mapping": { "transaction_id": "conversion_id", "value": "value", "currency": "currency", "items": "products" } }, "google_ads": { "event_name": "refund", "param_mapping": { "transaction_id": "transaction_id", "value": "value", "currency": "currency" } } } }, { "name": "view_item_list", "display_name": "Viewed Product List", "icon": "Clipboard", "description": "User viewed a list of products", "category": "ecommerce", "display_in_journey": true, "automatically_collected": false, "required_params": [ "items" ], "optional_params": [ "item_list_name", "item_list_id" ], "destination_mappings": { "meta": { "event_name": "ViewContent", "param_mapping": { "items": "content_ids", "item_list_name": "content_category" } }, "ga4": { "event_name": "view_item_list", "param_mapping": { "items": "items", "item_list_name": "item_list_name", "item_list_id": "item_list_id" } } } }, { "name": "select_item", "display_name": "Selected Product", "icon": "MousePointerClick", "description": "User selected a product from a list", "category": "ecommerce", "display_in_journey": true, "automatically_collected": false, "required_params": [ "item_id", "item_name" ], "optional_params": [ "item_list_name", "item_list_id" ], "destination_mappings": { "ga4": { "event_name": "select_item", "param_mapping": { "item_id": "item_id", "item_name": "item_name", "item_list_name": "item_list_name" } } } }, { "name": "lead", "display_name": "Generated Lead", "icon": "Target", "description": "User submitted a lead form", "category": "engagement", "display_in_journey": true, "is_conversion": true, "automatically_collected": false, "required_params": [], "optional_params": [ "form_id", "form_name", "value", "currency" ], "destination_mappings": { "meta": { "event_name": "Lead", "param_mapping": { "value": "value", "currency": "currency" } }, "ga4": { "event_name": "generate_lead", "param_mapping": { "value": "value", "currency": "currency" } } } }, { "name": "contact", "display_name": "Contact Initiated", "icon": "Phone", "description": "User initiated contact (phone/email/chat)", "category": "engagement", "display_in_journey": true, "automatically_collected": false, "required_params": [ "contact_method" ], "optional_params": [ "contact_value" ], "destination_mappings": { "meta": { "event_name": "Contact", "param_mapping": {} }, "ga4": { "event_name": "contact", "param_mapping": { "contact_method": "method" } } } }, { "name": "add_payment_info", "display_name": "Added Payment", "icon": "DollarSign", "description": "User added payment information", "category": "ecommerce", "display_in_journey": true, "automatically_collected": false, "required_params": [ "payment_type" ], "optional_params": [ "value", "currency" ], "destination_mappings": { "meta": { "event_name": "AddPaymentInfo", "param_mapping": { "value": "value", "currency": "currency", "payment_type": "payment_type" }, "requires_transform": { "_build_contents_array": true } } } }, { "name": "add_shipping_info", "display_name": "Added Shipping", "icon": "Package", "description": "User added shipping information", "category": "ecommerce", "display_in_journey": true, "automatically_collected": false, "required_params": [ "shipping_tier" ], "optional_params": [ "value", "currency" ] }, { "name": "view_cart", "display_name": "Viewed Cart", "icon": "ShoppingCart", "description": "User viewed shopping cart", "category": "ecommerce", "display_in_journey": true, "automatically_collected": false, "required_params": [], "optional_params": [ "value", "currency", "items", "tax", "shipping", "coupon" ], "destination_mappings": { "meta": { "event_name": "ts_view_cart", "param_mapping": { "value": "value", "currency": "currency" }, "requires_transform": { "_build_contents_array": true } }, "ga4": { "event_name": "view_cart", "param_mapping": { "value": "value", "currency": "currency" }, "requires_transform": { "_build_items_array": true } }, "tiktok": { "event_name": "ViewCart", "param_mapping": { "value": "value", "currency": "currency" }, "requires_transform": { "_build_contents_array": true } }, "pinterest": { "event_name": "PageVisit", "param_mapping": { "value": "value", "currency": "currency" } }, "snapchat": { "event_name": "VIEW_CART", "param_mapping": { "value": "price", "currency": "currency" } }, "google_ads": { "event_name": "view_cart", "param_mapping": { "value": "value", "currency": "currency" }, "requires_transform": { "value": "to_float" } }, "linkedin": { "event_name": "view_cart", "param_mapping": { "value": "value", "currency": "currency" } }, "reddit": { "event_name": "ViewCart", "param_mapping": { "value": "value", "currency": "currency" } }, "twitter": { "event_name": "VIEW_CART", "param_mapping": { "value": "value", "currency": "currency" } }, "microsoft_ads": { "event_name": "view_cart", "param_mapping": { "value": "revenue_value", "currency": "currency" } } } }, { "name": "remove_from_cart", "display_name": "Removed from Cart", "icon": "Trash2", "description": "User removed item from cart", "category": "ecommerce", "display_in_journey": true, "automatically_collected": false, "required_params": [ "item_id" ], "optional_params": [ "item_name", "quantity" ] }, { "name": "sign_up", "display_name": "Signed Up", "icon": "UserPlus", "description": "User created an account", "category": "conversion", "display_in_journey": true, "is_conversion": true, "automatically_collected": false, "required_params": [], "optional_params": [ "method" ] }, { "name": "login", "display_name": "Logged In", "icon": "LogIn", "description": "User logged in", "category": "conversion", "display_in_journey": true, "is_conversion": false, "automatically_collected": false, "required_params": [], "optional_params": [ "method", "page_type" ], "destination_mappings": { "meta": { "event_name": "ts_login", "param_mapping": { "method": "content_name" } }, "ga4": { "event_name": "login", "param_mapping": { "method": "method" } }, "tiktok": { "event_name": "Login", "param_mapping": { "method": "content_name" } }, "pinterest": { "event_name": "Custom", "param_mapping": { "method": "custom_event_name" } }, "snapchat": { "event_name": "LOGIN", "param_mapping": { "method": "sign_up_method" } }, "google_ads": { "event_name": "login", "param_mapping": { "method": "method" } }, "linkedin": { "event_name": "login", "param_mapping": { "method": "method" } }, "reddit": { "event_name": "Login", "param_mapping": { "method": "method" } }, "twitter": { "event_name": "LOGIN", "param_mapping": { "method": "content_name" } }, "microsoft_ads": { "event_name": "login", "param_mapping": { "method": "method" } } } }, { "name": "account_page_view", "display_name": "Viewed Account Page", "icon": "User", "description": "Logged-in user viewed their account page (my account, dashboard, orders, settings)", "category": "engagement", "display_in_journey": true, "is_conversion": false, "automatically_collected": false, "required_params": [], "optional_params": [ "page_type", "account_section" ], "destination_mappings": { "meta": { "event_name": "ts_account_view", "param_mapping": { "page_type": "content_name", "account_section": "content_category" } }, "ga4": { "event_name": "account_page_view", "param_mapping": { "page_type": "page_type", "account_section": "account_section" } }, "tiktok": { "event_name": "ViewContent", "param_mapping": { "page_type": "content_name", "account_section": "content_category" } }, "pinterest": { "event_name": "PageVisit", "param_mapping": { "page_type": "custom_event_name" } }, "snapchat": { "event_name": "PAGE_VIEW", "param_mapping": { "page_type": "page_category" } }, "google_ads": { "event_name": "account_page_view", "param_mapping": { "page_type": "page_type", "account_section": "account_section" } }, "linkedin": { "event_name": "page_view", "param_mapping": { "page_type": "page_type" } }, "reddit": { "event_name": "PageVisit", "param_mapping": { "page_type": "page_type" } }, "twitter": { "event_name": "PAGE_VIEW", "param_mapping": { "page_type": "content_name" } }, "microsoft_ads": { "event_name": "page_view", "param_mapping": { "page_type": "page_type" } } } }, { "name": "search", "display_name": "Searched", "icon": "Search", "description": "User performed a search", "category": "engagement", "display_in_journey": true, "automatically_collected": false, "required_params": [ "search_term" ], "optional_params": [ "search_results" ], "destination_mappings": { "meta": { "event_name": "Search", "param_mapping": { "search_term": "search_string" } }, "ga4": { "event_name": "search", "param_mapping": { "search_term": "search_term" } } } }, { "name": "view_promotion", "display_name": "Viewed Promotion", "icon": "Tag", "description": "User viewed a promotion", "category": "promotion", "display_in_journey": true, "automatically_collected": false, "required_params": [ "promotion_id" ], "optional_params": [ "promotion_name", "creative_name", "creative_slot", "location_id" ] }, { "name": "select_promotion", "display_name": "Clicked Promotion", "icon": "Gift", "description": "User clicked on a promotion", "category": "promotion", "display_in_journey": true, "automatically_collected": false, "required_params": [ "promotion_id" ], "optional_params": [ "promotion_name", "creative_name", "creative_slot", "location_id" ] }, { "name": "generate_lead", "display_name": "Generated Lead", "icon": "FileEdit", "description": "User completed a lead form", "category": "conversion", "display_in_journey": true, "automatically_collected": false, "required_params": [], "optional_params": [ "value", "currency" ] }, { "name": "video_start", "display_name": "Started Video", "icon": "Play", "description": "User started watching a video", "category": "engagement", "display_in_journey": true, "automatically_collected": false, "required_params": [ "video_url" ], "optional_params": [ "video_title", "video_duration" ] }, { "name": "video_progress", "display_name": "Video Progress", "icon": "Film", "description": "User reached a video milestone", "category": "engagement", "display_in_journey": false, "automatically_collected": false, "required_params": [ "video_url", "video_percent" ], "optional_params": [ "video_title" ] }, { "name": "video_complete", "display_name": "Finished Video", "icon": "Film", "description": "User finished watching a video", "category": "engagement", "display_in_journey": true, "automatically_collected": false, "required_params": [ "video_url" ], "optional_params": [ "video_title", "video_duration" ] }, { "name": "file_download", "display_name": "Downloaded File", "icon": "Download", "description": "User downloaded a file", "category": "engagement", "display_in_journey": true, "automatically_collected": false, "required_params": [ "file_name" ], "optional_params": [ "file_extension", "link_url" ] }, { "name": "outbound_click", "display_name": "Clicked External Link", "icon": "ExternalLink", "description": "User clicked on an external link", "category": "engagement", "display_in_journey": true, "automatically_collected": true, "required_params": [ "link_url" ], "optional_params": [ "link_domain" ] }, { "name": "session_start", "display_name": "Started Session", "icon": "Rocket", "description": "New session began", "category": "system", "display_in_journey": true, "automatically_collected": true, "required_params": [], "optional_params": [ "is_returning" ] }, { "name": "first_visit", "display_name": "First Visit", "icon": "Star", "description": "User's first visit to the site", "category": "system", "display_in_journey": true, "automatically_collected": true, "required_params": [], "optional_params": [] }, { "name": "tab_visible", "display_name": "Tab Visible", "icon": "Eye", "description": "User switched back to this tab", "category": "engagement", "display_in_journey": false, "automatically_collected": true, "required_params": [], "optional_params": [ "away_seconds" ] }, { "name": "tab_hidden", "display_name": "Tab Hidden", "icon": "EyeOff", "description": "User switched away from this tab", "category": "engagement", "display_in_journey": false, "automatically_collected": true, "required_params": [], "optional_params": [ "hidden_at" ] }, { "name": "time_on_page_threshold", "display_name": "Time Threshold", "icon": "Clock", "description": "User reached a time threshold on page", "category": "engagement", "display_in_journey": false, "automatically_collected": true, "required_params": [ "time_on_page", "time_threshold" ], "optional_params": [ "engaged_seconds" ] }, { "name": "page_exit", "display_name": "Exited Page", "icon": "LogOut", "description": "User exited the page", "category": "engagement", "display_in_journey": false, "automatically_collected": true, "required_params": [ "time_on_page", "exit_type" ], "optional_params": [ "engaged_seconds" ] }, { "name": "scroll_depth_final", "display_name": "Final Scroll Depth", "icon": "BarChart2", "description": "Final scroll depth when leaving page", "category": "engagement", "display_in_journey": false, "automatically_collected": true, "required_params": [ "scroll_depth" ], "optional_params": [] }, { "name": "experience_view", "display_name": "Viewed Experience", "icon": "Eye", "description": "User was shown an on-site experience (popup, bar, widget)", "category": "personalization", "display_in_journey": true, "is_conversion": false, "automatically_collected": false, "required_params": [ "experience_id", "experience_name", "experience_type" ], "optional_params": [ "variant_id", "variant_name", "experience_priority" ] }, { "name": "experience_interaction", "display_name": "Interacted with Experience", "icon": "MousePointerClick", "description": "User interacted with an experience (clicked, submitted, expanded)", "category": "personalization", "display_in_journey": true, "is_conversion": false, "automatically_collected": false, "required_params": [ "experience_id", "experience_name", "interaction_type" ], "optional_params": [ "variant_id", "variant_name", "experience_type" ] }, { "name": "experience_conversion", "display_name": "Experience Conversion", "icon": "CheckCircle", "description": "User completed desired action from experience (submitted form, made purchase)", "category": "personalization", "display_in_journey": true, "is_conversion": true, "automatically_collected": false, "required_params": [ "experience_id", "experience_name" ], "optional_params": [ "variant_id", "variant_name", "experience_type", "value", "currency" ] }, { "name": "experience_dismiss", "display_name": "Dismissed Experience", "icon": "X", "description": "User dismissed or closed an experience", "category": "personalization", "display_in_journey": false, "is_conversion": false, "automatically_collected": false, "required_params": [ "experience_id", "experience_name" ], "optional_params": [ "variant_id", "variant_name", "experience_type", "time_visible" ] } ] }