export const FIELD_PLACEHOLDERS: Record<string, string> = {
  canonical_name: 'e.g. Loma Coffee Roasters',
  what_you_are:
    'e.g. Specialty coffee roaster shipping fresh-roasted beans across the US.',
  what_you_sell: 'e.g. Single-origin coffee beans, subscriptions, brewing gear',
  who_for: 'e.g. Home brewers who care where their coffee comes from',
  why_you: 'e.g. Roasted to order, shipped within 48 hours of roasting',
  where_sell: 'e.g. United States, primary: Texas',
  domain: 'e.g. lomacoffee.com',
  legal_name: 'e.g. Loma Coffee Roasters LLC',
  aliases: 'e.g. Loma Coffee, LomaCoffee, Bean & Loma',
  founded: 'e.g. 2019',
  locations: 'e.g. Austin, TX · roastery + HQ',
  size_band: '6-10 employees · revenue band · private by default',
  ownership: 'Independent, founder-owned',
  registrations: 'VAT, DUNS, licenses',
  surfaces: 'Domains, socials, marketplaces, review profiles',
  key_people: 'e.g. Maria Loma, founder · public',
  catalog_ref: 'Connect your product source',
  categories: 'e.g. Whole bean, espresso, subscriptions',
  not_sold: 'e.g. No capsules, no instant coffee',
  heroes: 'The three offerings that carry revenue',
  price_positioning: 'e.g. Premium · $18-24 per bag',
  pricing_model: 'e.g. One-time + subscription',
  availability: 'Ships US-wide, 2-day dispatch promise',
  payment_methods: 'Cards, Apple Pay, PayPal',
  channels: 'D2C site, Amazon storefront',
  knowledge: 'FAQs, brewing guides, policy docs',
  audiences: 'e.g. Home brewers upgrading from supermarket beans',
  segments_served: 'Home, office, gifting',
  segments_refused: 'No wholesale buyers, no drop-shippers',
  use_cases: 'e.g. Daily home brewing, gifts',
  languages: 'e.g. English, Spanish',
  positioning: 'The claim everything else supports',
  differentiators: 'e.g. Roast-to-order, 48-hour dispatch',
  lead_message: 'Lead with freshness, not variety',
  avoid_messages: 'Never lead with discounts',
  voice_tone: 'e.g. Warm, direct, no fluff',
  vocabulary: 'Say fresh-roasted · never gourmet',
  origin_story: 'How this started, in three sentences',
  values: 'A value plus the evidence for it',
  brand_assets: 'Upload logo and approved imagery',
  shipping: 'Dispatch time, carrier, free-shipping rule',
  returns: '30-day returns on unopened bags',
  warranty: 'Freshness guarantee: not fresh, we reroast it',
  support: 'Email + chat · Mon-Fri 9-5 CT',
  compliance: 'No health claims about coffee',
  never_say: 'Never promise delivery dates · never claim organic',
  certifications: 'A certification plus its evidence',
  customers_logos: 'Customers cleared for public use',
  numbers_public: 'Numbers cleared for use · numbers that are banned',
  reviews: 'Google reviews, Trustpilot',
  awards_press: 'Awards and press worth citing',
  evidence_links: 'A link that backs a claim',
  portfolio: 'A sub-brand with its own story',
  parent: 'Parent company or subsidiaries',
  markets: 'A market that trades differently',
  partners: 'Authorized dealers · unauthorized sellers',
  competitors: 'Competitors to track',
  not_confused: 'Same-name companies to keep apart',
  exports: 'Product feed, schema.org, llms.txt',
  consumers: 'Scan, agent, content engine',
  access: 'Public by default · size and revenue bands stay private',
  provenance: 'Kept automatically',
  roles: 'Add an editor or approver',
  change_log: 'Kept automatically',
  freshness: 'Default: ask yearly',
  review_cycles: 'None scheduled',
};

export function editPlaceholder(fieldId: string): string {
  return (FIELD_PLACEHOLDERS[fieldId] || '').replace(/^e\.g\.\s*/, '');
}