=== SEO A/B Testing by Polkadot Tiger === Contributors: Polkadot Tiger Tags: a/b testing, seo, metadata, conversion, conversion rate optimization, ab testing, seo testing, seo ab testing, seo ab tests, seo a/b tests, seo optimization, seo optimisation, seo metadata tests, seo metadata testing, Requires at least: 2.8.0 Tested up to: 5.7.2 Stable tag: 1.1.2 License: GPLv2 or later License URI: http://www.gnu.org/licenses/gpl-2.0.html Run SEO Metadata A/B tests with Polkadot Tiger to demystify the affect of metadata on your pages rankings and Click-Through Rates from Google. == Description == **SEO Metadata A/B Testing** Take the guesswork out of creating highly optimized and effective SEO metadata with Polkadot Tiger. Create different variations of your SEO Metadata and run extensive A/B tests to find out which variations lead to your website's optimum Rankings and Click-Through Rates. Metadata can be your Trojan Horse in any Search Engine. As the only content you have control over in Google's Search Results page it is an extremely overlooked factor of SEO that when written well can increase your Click-Through Rates from the SERPs which ultimately means more traffic to your website. Sign up and manage your tests on https://polkadottiger.com and then download and install this plugin to connect your WordPress website to the Polkadot Tiger service. **What do you get?** * Create SEO Metadata A/B tests for any of your website's posts, pages or products * Fully compatible with WooCommerce products * See how changes in your metadata impact both Rankings and Click-Through Rates allowing you to identify the metadata that delivers the most traffic to your site * Polkadot Tiger automatically switches your metadata variations during the test so all you need to do is create it and sit back until the results come in * Track multiple search terms to see the big picture and the impact your metadata can have on traffic to your websites from key search terms * Won't slow down your site: Polkadot Tiger's integrates directly with Yoast SEO or Rank Math SEO and won't affect your load times. == Installation == 1. Install Polkadot Tiger either via the WordPress.org plugin directory, or by uploading the files to your server. 1. Activate the plugin through the 'Plugins' menu in WordPress 1. Copy your API key from 'Settings > Polkadot Tiger' 1. Ensure your website is connected to Google Webmaster Tools 1. Connect your website on Polkadot Tiger (polkadottiger.com) 1. Enter your WordPress username and API Key to connect your website. 1. Start creating SEO Metadata A/B tests for your pages, posts and products. 1. Enjoy a boost in your Click-Through Rates and Rankings thanks to the increased knowledge of your website's meta that Polkadot Tiger provides == Frequently Asked Questions == = Does this plugin slow down my site? = Absolutely not. Polkadot Tiger is designed with high performance and scalability in mind. It's completely asynchronous and hosted on highly scalable infrastructure. = Is the plugin compatible with WordPress Multisites? = Yes, Polkadot Tiger is fully compatible with WordPress Multisites. The only requirement is that each site will require its own Google Search Console Property to track the impact of your SEO A/B Tests. = Do I need coding skills to use Polkadot Tiger? = No, It is super simple and easy to use for anyone. You can connect your website via this plugin and then create and manage tests via the www.polkadottiger.com website. = What is SEO A/B Metadata Testing? = SEO A/B Metadata testing is an SEO & CRO strategy which aims to find the optimum Metadata for any webpage in order to understand and improve both Rankings and Click Through Rates. The goal of SEO A/B Metadata testing is to get squeeze every ounce of performance out of your current rankings and possibly to improve them a little at the same time. A higher CTR for the same Ranking means more traffic on your website. Other benefits include Google considering new Metadata as fresh content meaning it is easier than ever before keep Google coming back to your site regularly to check for updates. If your Metadata can stand out from the other SERP rankings, then not only will you see higher Click Through Rates. = How does the SEO Metadata A/B Testing work? = It’s really quite simple! Instead of writing one Metadata variation on a webpage, you write two or even three (or four if you like to walk on the wild side!). You note the date you start uploading the first variation and take down the current page ranking and Click-Through Rate for your desired keywords as a baseline performance index. You then leave the variation for X amount of time, usually 10-14 days, to allow Google to index the new variation and to collect the necessary data to understand the impact your new metadata variation has on the page’s on positions and CTR. Once this is complete, you repeat the process with the test’s remaining variations. Once all of the variations have been completed, you can collate and compare the data results and find the optimum variation which has the best rankings and CTR rates. == Changelog == = 1.0.0 = * The first version of Polkadot Tiger's WordPress plugin = 1.0.1 = * Typing error fix = 1.0.2 = * Update to page search endpoint * WP Multisite support Added = 1.0.3 = * Support added for searching many pages with a very similar name * All matching pages/posts/products returned during create test for a specified search term = 1.0.4 = * Ensure "last modified" column in the database is also updated as well as the metadata columns. = 1.0.4 = * Rank Math SEO Plugin now supported as well as Yoast. = 1.1.0 = * Added support for Rank Math SEO Plugin as well as Yoast = 1.1.1 = * tidied up confusing code = 1.1.2 = * amended code to allow metadata to be reset to "empty" to revert to original metadata in scenarios where it was autogenerated == Upgrade Notice == = 1.0.0 = * The first version of Polkadot Tiger's WordPress plugin = 1.0.1 = * Typing error fix = 1.0.2 = * Update to page search endpoint = 1.0.3 = * Remove limitation on number of matching pages during page/post/product search = 1.0.4 = * Update "last modified" column to aid search engine crawling of metadata changes = 1.1.0 = * Added support for Rank Math SEO Plugin as well as Yoast = 1.1.1 = * tidied up confusing code = 1.1.2 = * amended code to allow metadata to be reset to "empty" to revert to original metadata in scenarios where it was autogenerated = 1.1.3 = * Added support for "Improve" tab