Dear *|FNAME|*,
\n\n\n\n\n\nThis is where you’d make a personal appeal to your readers. These types of emails are typically a few hundred words long, with a few graphs explaining the nature of the appeal and why readers should support your organization.
\n\n\n\n\n\nYou can send these emails as one-off emails to readers during a fundraising campaign, or you can build them into your onboarding flow to try to convert new readers into paying supporters.
\n\n\n\n\n\nThese emails can include graphs, or sometimes bullet points with key items listed out.
\n\n\n\n\n\nAt the end, make sure you have a clear call to action. Think carefully about the actual message. You could try something simple, like “Support us” or “Donate now,” or something more specific, like, “Yes, I want to support local journalism!” Try several different CTAs and see what works best.
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