=== Unless ===
Contributors: Centrical
Tags: Personalization, CRO, Conversion Rate Optimization, Ad Revenue, Adwords, Ads, SEA, Online Marketing, Symmetric Messaging, SaaS
Requires at least: 3.0.1
Tested up to: 4.9.4
Stable tag: 1.2
License: GPLv2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Donate link: https://unless.com/

Install the Unless personalization service on your website. It makes your web pages change content depending on who looks at them.

== Description ==
Unless is a personalization engine. It lets you show tailored versions of your web pages to your diverse audiences, in order to increase conversion rates and ad revenue.

This plugin adds the Unless service to all your WordPress pages. Simply copy/paste the Account ID from your [Unless dashboard](https://unless.com/) into the input field and save settings. From there, you can open the Unless dashboard to start creating content variations based on conditions like time, weather, location, referral, UTM parameter or user behavior.

== Installation ==
1. Upload the downloaded plugin folder to the `/wp-content/plugins/` directory or install directly from the repo.
2. Activate the plugin through the `Plugins` menu in WordPress
3. Add your Unless account ID to the settings page
4. Press `Install`.

== Frequently Asked Questions ==
= What is this plugin for? =

This plugin installs Unless on your website. 
 
= What does Unless do? =

Unless is a personalization engine. It lets you  to turn your landing pages into a series of personalized content variations. 

= Why would I want to do that? =

If you show tailored versions of your web pages to your diverse audiences, it increases conversion rates and ad revenue. 

= How exactly does that work? =

In the Unless dashboard, you can create different versions of any existing web page. These variations will show when a specific condition is met: for example, based on time, location, referrer, UTM parameter or even user behavior. 

You can start by working on a copy of any of your web pages that we will host for you. These copies can be used in your campaigns of if you do not want to touch your website code. The next step could be to insert them in your live website to capture traffic under your own domain. In that case, you can use this Wordpress plugin to make the connection.

= What do I need to get started? =

You need an Unless account ID. If you already have an Unless account, you can find in on your [dashboard](https://unless.com/account). Otherwise, you can create a free trial account at [Unless.com](https://unless.com/).

= What will happen after installation? =

By default, the Unless variations of your web pages are served as a hosted service: from an Unless domain. Once you filled in your account ID, it becomes possible to serve the variations from your own domain. You can flip the switch for this in the Unless dashboard.

== Screenshots ==
1. You can install Unless in the plugin settings.
2. There is an FAQ section included.
3. Using control groups, you can track the performance of your personalized variations.

== Changelog ==
1.0 - initial version.
1.1 - rebrand to Unless.
1.2 - hard version with script embed change.

 == Upgrade Notice ==
No upgrades yet.