=== Unless ===
Contributors: Centrical
Tags: Personalization, CRO, Conversion Rate Optimization, Ad Revenue, Adwords, Ads, SEA, Online Marketing, Symmetric Messaging, SaaS
Requires at least: 3.0.1
Tested up to: 4.7.4
Stable tag: trunk
License: GPLv2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Donate link: https://unless.com/

Install the Unless service on your website. Generate personalized content variations for your customer segments - and increase your conversion rate. 

== Description ==
Unless is a personalization engine. It lets you to turn your web pages into a series of personalized content variations, each suitable for a different customer segment. Why? If you show tailored versions of your web pages to your diverse audiences, it increases conversion rate and maximizes ad revenue.

This CRO plugin adds the Unless service to all your WordPress pages. Simply copy/paste the Account ID from your [Unless dashboard](https://unless.com/) into the input field and save settings. From there, you can open the Unless panel to start creating content variations, measure your performance with exclusive Adwords metrics and get automated advice on how to improve your content for better conversion.

== Installation ==
1. Upload the downloaded plugin folder to the `/wp-content/plugins/` directory or install directly from the repo.
2. Activate the plugin through the \'Plugins\' menu in WordPress
3. Add your Unless account ID to the settings page
4. Press \”Install\”.

== Frequently Asked Questions ==
= What is this plugin for? =

This plugin installs Unless on your website. 
 
= What does Unless do? =

Unless is a personalization engine. It lets you  to turn your landing pages into a series of personalized content variations. 

= Why would I want to do that? =

If you show tailored versions of your web pages to your diverse audiences, it increases conversion rates and ad revenue. 

= What do I need to get started? =

You need an Unless account ID. If you already have an Unless account, you can find in on your [dashboard](https://unless.com/account). Otherwise, you can create a free trial account at [Unless.com](https://unless.com/).

= What will happen after installation? =

Once you filled in your account ID, a button will appear in the right upper corner of the plugin. It points to your own website with Unless enabled. You can make the Unless panel appear by clicking the Unless button and logging in with your Unless credentials. 

From the panel, you will be able to start creating customized web page variations.

== Screenshots ==
1. You can install Unless in the plugin settings.
2. There is an FAQ section included.
3. Once you installed Unless, you can open the Unless panel and get started.

== Changelog ==
1.0 - initial version.
1.1 - rebrand to Unless.

 == Upgrade Notice ==
No upgrades yet.