=== Plugin Name ===
Contributors: bhalliburton, peterbessman
Donate link: http://www.cogmap.com/
Tags: split test, A/B testing, headlines
Requires at least: 3.0.1
Tested up to: 3.0.1
Stable tag: trunk

Headline Split Tester allows you to have two competing headlines for blog posts. They are randomly shown until one headline wins.

== Description ==

This plug-in allows you to enter an alternate headline for every post on your blog.  The headlines are then randomly alternated on your website until a certain number of "headline views" has been reached.  At that point, a "winning" headline (as determined by the number of people that have clicked on each headline to date) is determined and that headline is shown going forward.

== Installation ==

Installation is easy

1. Upload the `headline-split-test` folder to the `/wp-content/plugins/` directory
1. Activate the plugin through the 'Plugins' menu in WordPress
1. Enter alternate headlines in the alternate headline section whenever you create a new blog post
1. If you want to change our test for statistical significance, you can edit that in the "Headline Split Tester" options under the Settings menu.

== Frequently Asked Questions ==

= How does it test for statistical significance? =

We track how many times headlines are shown and how many times each headline is clicked.  When a headline has been shown enough, the headline with the most clicks wins.

= That sucks! =

Yeah, but it is better than some alternatives. Feel free to submit patches.

== Changelog ==

= 0.1 =
* Initial Release.

== Upgrade Notice ==

= 0.1 =
If you aren't split testing your headlines in your blog, you should be.