=== GA Experiments+ | Dev Edition ===
Contributors: lerondpoint
Donate link: http://lerondpoint.net/
Tags: ab testing, a b testing, a/b testing, ab test, a b test, a/b test, split testing, split test, multivariate testing, multivariate test, optimization, ROI, return on investment, google analytics, analytics, experiment, variation, variant
Requires at least: 4.0.0
Tested up to: 4.2.2
Stable tag: 0.9.0 beta
License: GPLv2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html

By using the GA API, GA Experiments+ allows to A/B test anything in your website in order to find what best suits your audience.

== Description ==

GA Experiments+ is a plugin that allows to do A/B testing (or split testing) using Google Analytics as a backbone.  By using the GA API, this plugin allows to A/B test anything in your website from simple text, to stylesheets or even theme layouts in order to find what best suits your audience and improves the metric you wish to track.

This `Dev Edition` is a basic implementation that best suits simple experiments.  Although you can technically test anything with it, many tests will require some coding abilities, hence the `Dev` name.

Basically, using Google's multi-armed bandit algorithm, the plugin selects a variation to serve to the visitor.  The plugin associates some text to the variation and the user-provided text is injected in your posts/pages using a simple shortcode.  The provided value can be text, HTML, CSS and can even contain shortcodes, giving the administrator a lot of testing possibilities.

Finally, this plugin also adds the Google Analytics tracking code if it is required.  This makes the plugin compatible with any other GA tracking plugin since we will not inject new tracking code when it is already present in the page.

Management of custom goals and tracking of experiment results is handled directly in the Google Analytics Experiments page for the `Dev Edition`.  The administrator is also responsible for inserting the corresponding events JS code for those goals.

<strong>Multi-site is not properly supported at this point.  It will be in the first official (non-beta) release.  We do not guarantee this operation will not be destructive.</strong>

== Installation ==

1. Upload the plugin files to the `[WPHOME]/wp-content/plugins/ga-experiments-plus-dev-edition` directory, or install the plugin through the WordPress plugins screen directly.
2. Activate the plugin through the 'Plugins' screen in WordPress
3. Use the Settings->Plugin Name screen to configure the plugin
4. Go to the `GA Experiments Plus` plugin page in the admin menu to authenticate the plugin with your Google Analytics account

== Frequently Asked Questions ==

= How do I install the plugin? =

See the `Installation` tab.

= Where can I see my experiment metrics and declare a winner? =

For the `Dev` and `Blogger Editions`, the metrics can be seen in your Google Analytics dashboard.  The planned `Marketing Edition` will include the metrics directly in the plugin.

= What is the fallback value for? =

The fallback value will be used if there was a problem assigning a variation to your visitor.  It is also used before you start, after you delete or if you end an experiment without declaring a winner.

== Screenshots ==

1. Start by authenticating the plugin with Google Analytics
2. You can then access the experiments page to manage them
3. The experiment editing screen allows you to set your variations' content and to preview them before you put them in motion.
4. The user will then be served a variation on his first visit and will always see that version afterwards, making it seamless.

== Changelog ==

= 0.9.0beta =
* First beta release
* Inject text experiments using shortcodes

== Upgrade Notice ==

= 0.9.0beta =
* First beta release

== Future Development ==

The first official release of the `Dev Edition` will include the following extras :

* Proper multi-site support
* Improvements for experiments editing on mobile devices
* French translation

A `Blogger Edition` is also planned and will include the following extra features :

* Multiple fields per experiment (instead of a single text field)
* Stylesheet experiments for common HTML elements
* Real-time preview of stylesheet experiments
* Javascript experiments

A `Marketing Edition` is also planned and will include the following extra features on top of the `Blogger Edition` :

* Easy stylesheet experiments for any HTML element
* Custom experiment goals management
* Add goal events on HTML elements through the plugin
* Experiments statistics through the plugin
* Declare winning variation
* Multivariate testing