![\"https://blog.buzzoole.com/wp-content/uploads/2017/03/1.png\"/](\"https://lh4.googleusercontent.com/CNfzePqLHHOu4dfJRkHI5WD6Gs2AblXiJhFKgKEIGyvkfggmDW2iVD6tjvRly1y9ZjxKU3OEMICYfOVlQv04qparkqt8zEoP3y6YEWDewx0C4vPqifs1tOQ1SbxYo4FVJs5TwiXsDgk5_XnQFg\")
In 1996, Bill Gates made a bold statement.
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", "attributes": { "content": "He declared that “Content is King.” He foresaw the internet evolving into a marketingplace for content.", "dropCap": false }, "innerBlocks": [] }, { "clientId": "3650c8e7-d12a-42ba-a1e1-48a09f7dd08b", "name": "core/paragraph", "isValid": true, "originalContent": "Over 20 years later, Gates premonition is proving right.
", "attributes": { "content": "Over 20 years later, Gates premonition is proving right.", "dropCap": false }, "innerBlocks": [] }, { "clientId": "f5cdbbc9-d43e-4256-a572-11c57f36d69b", "name": "core/paragraph", "isValid": true, "originalContent": "So, how far have we come concerning the production and consumption of content? This collection of stats below reveals the amount of content shared and consumed.
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", "attributes": { "content": "While the volume is high, what is the outcome?", "dropCap": false }, "innerBlocks": [] }, { "clientId": "b39754dd-de8b-4786-b1eb-e3a8569a1a22", "name": "core/paragraph", "isValid": true, "originalContent": "Savvy marketers are moving past the “more is better” mentality to focus on quality.
", "attributes": { "content": "Savvy marketers are moving past the “more is better” mentality to focus on quality.", "dropCap": false }, "innerBlocks": [] }, { "clientId": "4d599e3e-ceeb-489e-bbc8-49a81fff4835", "name": "core/paragraph", "isValid": true, "originalContent": "Is this content actually helping marketers and businesses meet their goals?
", "attributes": { "content": "Is this content actually helping marketers and businesses meet their goals?", "dropCap": false }, "innerBlocks": [] }, { "clientId": "221f92d2-11ef-4644-b23c-afc74ae636a5", "name": "core/paragraph", "isValid": true, "originalContent": "This is where Content Intelligence comes into play.
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", "attributes": { "content": "Defined as, \"technology that helps content understand itself — what it’s about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.”", "dropCap": false }, "innerBlocks": [] }, { "clientId": "e05bd735-b5d9-4147-9ca5-3d7d0063603d", "name": "core/paragraph", "isValid": true, "originalContent": "Content Intelligence offers marketers a holistic view into the language of their content and allows them to make better decisions about the context of their content.
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", "attributes": { "content": "It can help marketers better understand the type of content they should share, how they should promote it, and which content needs updating.", "dropCap": false }, "innerBlocks": [] }, { "clientId": "95ccee98-157a-4736-adab-8027f9be9990", "name": "core/paragraph", "isValid": true, "originalContent": "It dives deeper than just page views and social shares, focusing on the actual data associated with the content.
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", "attributes": { "content": "Software options like Marketo and Atomic Reach are allowing marketers to go deeper with data to make even better content marketing decisions.", "dropCap": false }, "innerBlocks": [] }, { "clientId": "dc643740-ade1-4ef2-b0fd-2deb324e421c", "name": "core/paragraph", "isValid": true, "originalContent": "So, how else does content intelligence impact content marketing?
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Properly Identifying and Targeting Audiences
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", "attributes": { "content": "According to Curata, 67% of marketers list audience identification and targeting as a top need from a content marketing perspective.", "dropCap": false }, "innerBlocks": [] }, { "clientId": "c6d70694-e900-4df3-8977-b67cd7343f77", "name": "core/paragraph", "isValid": true, "originalContent": "Instead of just relying on surveys, Google Analytics, or CRMs, a content intelligence platform uses all of them.
", "attributes": { "content": "Instead of just relying on surveys, GoogleIt drills down into your data related to demographics, customer preferences, and insights from historical content to help you produce content your audience will resonate with.
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You can then send targeted email messages that invite them to come in for scheduled maintenance with an attached blog post on the importance of car upkeep.
", "attributes": { "content": "You can then send targeted email messages that invite them to come in for scheduled maintenance with an attached blog post onEfforts like this reveal that content intelligence helps you to produce content that is valuable to your customers.
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", "attributes": { "content": "If you have set goals and are funneling the right data to your content intelligence platform, then it can help you overcome this obstacle.", "dropCap": false }, "innerBlocks": [] }, { "clientId": "9461036d-e027-49b3-bd16-075fd9fa9227", "name": "core/paragraph", "isValid": true, "originalContent": "It can take your goals and data and look at content in your industry that is popular with customers. From there, it can also examine what competitors are doing to provide you with helpful insights into the topics you should be covering.
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Content Intelligence can assist you by using data to ensure your audience actually sees what you are producing.
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