=== abtestkit - universal AB testing for WooCommerce & Wordpress ===
Contributors: abtestkit
Tags: ab testing, split testing, ab testing WooCommerce, a b testing, a/b testing, core editor, conversion, optimization, experiment
Requires at least: 6.3
Tested up to: 6.9
Requires PHP: 7.4
Stable tag: 1.0.4
License: GPL-2.0-or-later
License URI: https://www.gnu.org/licenses/gpl-2.0.html

Split testing for WooCommerce & WordPress, compatible with all page builders & caching plugins.

== Description ==

= The simplest way to A/B test in WordPress =

**abtestkit** lets you run clean, fast, privacy-friendly AB tests without code or complicated interfaces.  
Create full-page split tests in seconds, track performance automatically, and apply the winner with one click.


### Why abtestkit?
* **Reach your goals faster** - turn guesses into data-driven decisions.  
* **Earn more from your website** - optimise call-to-actions, headlines, and designs.  
* **WooCommerce product testing** - Optimize your products and boost profits.
* **Keep control** - your data stays in your WordPress database. (GDPR friendly)
* **Works with any builder** — Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, Breakdance, and more.
* **Caching compatible** — built for modern caching and performance plugins.    
* **No analysis needed** - abtestkit tracks impressions & clicks, then automatically declares the winning variant with 95% confidence.  

abtestkit isn't just another plugin. It's a growth tool that helps you experiment, learn, and keep moving forward.

### Use cases
- Validate which **headline** pulls more readers in.
- Optimize product pricing, descriptions images and gallery images.
- Optimise your **call-to-action button** for higher clicks.  
- Discover the **image** that makes visitors trust you more.  
- Test different **paragraphs** or titles to improve sales.   
- Let the plugin crunch the numbers and **tell you the winner automatically**.  

**Stop guessing. Start growing.**

== Installation ==

1. Upload the `abtestkit` folder to `/wp-content/plugins/`.  
2. Activate the plugin through the Plugins menu in WordPress.  
3. Open the abtestkit dashboard.
4. Click '+ Create New Test' and follow simple setup wizard.
5. Run the test, automatically reach the result, apply the winner.

### Key features
✅ Full-page testing (duplicate & edit pages directly)  
✅ WooCommerce product testing 
✅ Automatic winner detection using Bayesian confidence  
✅ GDPR-friendly (no external analytics)  
✅ Compatible with caching plugins & all major builders  
✅ One-click apply winner  

== Frequently Asked Questions ==

= What page builders are supported? =
All major WordPress builders: **Gutenberg**, **Elementor**, **Beaver Builder**, **Bricks**, **Oxygen**, **Brizy**, and more.  
Full-page testing works universally.

= How are winners decided? =
You don't need to analyse the results yourself. abtestkit uses a **Bayesian evaluation model** with a 95% confidence threshold, then automatically declares the winning variant. You can apply the winner with one click.

= Where is data stored? =
All impression and click events are stored in your WordPress database (`wp_ab_test_events` table). Nothing is sent externally unless you explicitly opt into anonymous telemetry.

= Is this plugin free? =
Yes, the base plugin is free. Premium add-ons may be released in the future.

== Changelog ==

= 1.0.4 =
* New: WooCommerce Product compatibility
* New: Off page click conversion goals.
* Improved: Create test wizard, onboarding wizard, abtestkit dashboard.

= 1.0.3 =
* Improved compatibility for major builders.  

= 1.0.2 =
* New: Full-page A/B testing with clean, guided wizard flow.  
* New: Compatibility with all major page builders (Gutenberg, Elementor, Beaver Builder, etc).  
* New: Improved caching support for page-based tests.  
* Improved: Faster tracking with privacy-friendly event logging.  
* Minor: UI cleanup and code refinements for a smoother user experience.

= 1.0.1 =
* Fixed: Activation redirect now runs reliably so the onboarding wizard opens immediately after first activation.  
* Improved: Activation logic hardened for multisite and bulk activation contexts.  
* Minor: Internal code clean-up for future stability.

= 1.0.0 =
* Initial public release of abtestkit - simple A/B testing inside the WordPress Core Editor.  
* Supported blocks: buttons, headings, paragraphs, and images.  
* Automatic winner declaration with Bayesian evaluation.  
* Grouped test support.  
* Optional anonymous telemetry (opt-in).  

== Upgrade Notice ==

= 1.0.4 =
Major update with WooCommerce Product compatibility and off page click conversion goals.


= 1.0.3 =
Improved compatibility for major builders.  
Recommended for all users. 

= 1.0.2 =
Major update introducing full-page testing and builder compatibility.  
Recommended for all users — cleaner UI, caching support, and faster results.

= 1.0.1 =
Fixes onboarding not opening automatically after activation and improves reliability on multisite setups.
Updating is strongly recommended to ensure a smooth first-time setup experience.

= 1.0.0 =
First public release - validate your ideas, grow your website, and reach your goals with A/B testing built directly into the WordPress block editor.