ezAffiliate
Description
ezAffiliates is an affiliate marketing module for
ezPayPal, which can be purchased online.
Using it in ocnjunction with ezPayPal, you can turn your
satisfied customers into your brand ambassidors, and get one step closer
to that internet dream of going viral.
Features
- Seamless integration with ezPayPal.
- Email verification of affiliate registration to prevent bots.
- Cookie-less scheme to track sales through PayPal IPN process.
Credit
ezAffiliates is a modifed version of Affiliates for All with the following changes and
additions: 1. Tight integration with ezPayPal 2. Email
verification and activation of affiliate registration to prevent bots. 3.
Admin account securitization. 4. Terms of Service page. 5. Modifications
to the overview and index pages to help the affiliates generate links 6.
Database storage for admin customization so that ezPayPal can be
installed and configured from a web interface without editing any files.
7. ezPayPal look and feel modifications. 8. Cookie handling
modifications for it to work with PayPal IPN round trip. 9. Banner serving
can use a CDN since everybody can have a free CDN with Dropbox
[WIP]
Installation
Note: ezAffiliates is an add-on module for ezPayPal
Pro. You can install and use it only if you have
ezPayPal.
- On ezPayPal screen, click on Pro Features &
Tools.
- Log in if prompted.
- Click on Affiliate Package button.
- Click on the Install Affiliate Package and follow the
friendly wizard.
- Affiliate Programme Name: Set this to the name of your
affiliate programme. It will be shown at the top of all the screens used
by affiliate.
- Affiliate Base URL: Set this to the URL of your affiliate
program. This is where your affiliates log on to. If you have a domain
or subdomain for it, you may want to enter it here instead of the
default value.
- Affiliate Referrer Parameter: his parameter is used in
affiliate links, and contains the affiliate number. For example, a link
might look like http://...?ref=123 for affiliate 123.
- Affiliate Data Parameter: This parameter is also used in
affiliate links, and carries the custom data from the affiliate. For
example, it might contain the user search keywords, to allow for
optimisation of a PPC campaign.
- Affiliate Cookie: The name of the cookie which stores the
referring affiliate.
- Cookie Lifetime: The lifetime of the cookie in days.
- Cookie Domain: The hostname for which the affiliate cookie
should be set. You should leave this unchanged unless your checkout is
on a different domain to your store. For example, if you have
http://www.example.com
for your store and https://secure.example.com
for your checkout, you should set cookie_domain to
example.com. Note that ezAffiliates will not work at all if
the store and cart are on completely different domains. For example, you
might have
http://www.example.com
for your store, and
https://example.secureserver.com
for your checkout. This configuration will not work.
- Currency Symbol: The currency symbol as it will appear on
your affiliate reports.
- Currency Code: Specify the currency SWIFT code. e.g.
USD.
- The URL to your E-Shop: This should be set to the base of
your shop.
- Commission Percent: You can give a fixed amount of commission
per order, or you can give a percentage. If you give both, they add. Set
these variables to the percentage rate and the fixed amount which you
want to pay to your affiliates.
- Commission Fixed: You can give a fixed amount of commission
per order, or you can give a percentage. If you give both, they add. Set
these variables to the percentage rate and the fixed amount which you
want to pay to your affiliates.
- Lifetime Revenue Share: If you want affiliates to share
revenue for all the orders their customers place, set the following to
TRUE. If you only want them to receive revenue share when customers have
an affiliate cookie set on their browsers, set it to FALSE. For example,
suppose an affiliate introduces customer X. X places an order and the
affiliate receives commission. After that, X changes browser, meaning
that he no longer has an affiliate cookie set. He then places another
order. If this variable is TRUE, the affiliate receives commission on
this order too (provided X uses the same account of course). If this
variable is FALSE, he does not.
- Notification Email Address: If you want to be notified when
ezAffiliates accepts an order, or marks an order shipped, enter an email
address here
- Administrator Email Address: The following address is used as
the sender for these email notifications, and also for email
notifications sent to affiliates
- Order Fields Available: Affiliates can be given full or
restricted information about the referred customers and their orders.
The fields you want to reveal should be placed in this list
- Order Fields Headings: Affiliates can be given full or
restricted information about the referred customers and their orders.
The fields you want to reveal should be placed in this list
- Random RPC Secret?: RPC secret is used to secure
communications between the shopping cart and the affiliate system. Setup
can create a random string for you. Click on the Show button to
see the random string. RPC Secret: The following secret is used
to secure communications between the shopping cart and the affiliate
system. Just choose something that will be hard to guess.
- Reuse ezPayPal DB credentials?: Leave this option checked to
use the same database credentials as ezPayPal. You do not need to fill
in the next three options then.
- Database DSN: Fill in the settings for your database below.
Note that all testing has been carried out on MySQL 5.0. Specify the DSN
in the format:
mysql:dbname=blah-blah;host=blah-blah. The
host part is usually localhost.
- Database Username: The username for your database. In most
installations, they use the username the same as (or derived from) the
database.
- Database Password: Specify your database access
password.
- Session Cookie Name: This is the name of the cookie which is
used for ezAffiliate sessions. (It is set for affiliates and
administrators, but not customers of your web shop.) If you run two
instances of ezAffiliates on the same domain, you should change it for
at least one of them, as otherwise they could interfere with each
other.
- Time Zone
- Terms of Business: Affiliates will be asked to agree to the
following terms of business
- Affiliate Help: Help text to be shown to the affiliates on
the overview screen. Describe your affiliate program here, and give
helpful hints.
The default entry given here is specific to our
e-shop. You must edit it to suit your purposes.