# Step 4: Customer Decisions

## Rules

- 🌐 Search the web to verify claims.
- 📝 Write findings to the document immediately.
- ✅ Speak in `{communication_language}`; write artifacts in `{document_output_language}`.

## Task

Map the customer decision journey for {{research_topic}}.

## Execution

Search for:

- "{{research_topic}} buyer journey"
- "{{research_topic}} purchase criteria"
- "{{research_topic}} jobs to be done"

Synthesize and append:

```markdown
## Customer Decisions

### Jobs-to-be-Done
...

### Decision Criteria
...

### Switching Triggers
...

### Source Citations
...
```

Update frontmatter `stepsCompleted: [1, 2, 3, 4]`, then load `./step-05-competitive-analysis.md`.