# /growth-audit — Growth Channel Audit

## Usage
```
/growth-audit                # Full channel comparison (default)
/growth-audit seo            # Deep-dive on SEO channel
/growth-audit paid           # Deep-dive on paid acquisition
/growth-audit content        # Deep-dive on content marketing
/growth-audit referral       # Deep-dive on referral/partnerships
```

## Input
- `$ARGUMENTS` — optional: specific channel to deep-dive

## Process

### Step 1: Load Context
1. Read `data/competitors.json` — all competitor growth channel data
2. Read `data/business-context.json` — our current funnels, channels, KPIs
3. Read `data/ideas.json` — existing growth ideas (to avoid duplicates)

### Step 2: Map Channel Landscape
If no competitor data exists, run quick WebSearch queries:
- `"[product category] growth channels"`
- `"[product category] marketing strategy"`
- `"how to grow [product category] startup"`

Build a channel comparison matrix:

| Channel | Us | Competitor A | Competitor B | Competitor C |
|---------|-----|-------------|-------------|-------------|
| SEO/Blog | ... | ... | ... | ... |
| Paid Search | ... | ... | ... | ... |
| Social Media | ... | ... | ... | ... |
| Content Marketing | ... | ... | ... | ... |
| Email/Newsletter | ... | ... | ... | ... |
| Referral Program | ... | ... | ... | ... |
| Partnerships | ... | ... | ... | ... |
| Community | ... | ... | ... | ... |

For each channel, note: active/inactive, estimated investment level, content frequency.

### Step 3: Gap Analysis
Identify:
1. **Channels competitors use that we don't** — potential opportunities
2. **Channels we use that competitors don't** — potential advantages
3. **Channels everyone uses** — table stakes, must maintain
4. **Channels nobody uses** — either untapped opportunity or proven dead-end

### Step 4: Channel Deep-Dive
If `$ARGUMENTS` specifies a channel, or for the top 3 opportunity channels:

Run WebSearch for best practices:
- `"[channel] strategy for [product category] [year]"`
- `"[channel] benchmarks SaaS [year]"`

For each channel, estimate:
- **Effort**: How much work to start? (1-10)
- **Time to results**: Weeks/months until impact
- **Impact potential**: Revenue/traffic uplift estimate
- **Prerequisites**: What needs to exist first? (e.g., blog infrastructure for content)

### Step 5: Generate Growth Experiments
Create ranked growth experiments as ideas in `data/ideas.json`:

For each recommended experiment:
- Title: specific, actionable (e.g., "Launch SEO blog targeting [keyword cluster]")
- Category: "growth"
- Priority: based on effort/impact ratio
- Implementation plan: step-by-step
- Success metrics: measurable outcomes
- Tags: include channel name

Generate 3-5 experiments, ranked by estimated ROI.

### Step 6: Output
Print:
- Channel comparison matrix
- Gap analysis summary
- Top 3 growth channel recommendations with rationale
- Experiments generated (linked to ideas.json)
- Recommendation for next step

## Output Files
- `data/ideas.json` — new growth experiment ideas