# Phase 6: Launch Pipeline

> Take your built product from code to live, with marketing assets, distribution, and data-backed traction evaluation.

---

## Pipeline Overview

```
Built Product (Phase 1-5 complete)
      |
      v
[6.1 Landing Page] -- Generate marketing page
      |
      | Output: Deployed landing page with conversion-optimized copy
      v
[6.2 SEO/ASO] -- Optimize for organic discovery
      |
      | Output: Meta tags, structured data, sitemap, SEO audit
      v
[6.3 Distribution] -- Multi-channel launch
      |
      | Output: Platform-specific posts (automated + manual)
      v
[6.4 Launch Kill Check] -- Evaluate traction (every 48hrs)
      |
      | Output: CONTINUE / PIVOT / KILL + evidence
      v
Phase 7 (if CONTINUE) | Pivot (adjust) | Kill (stop)
```

---

## Skills

| # | Skill | Purpose | MCP Servers Used |
|---|-------|---------|-----------------|
| 6.1 | [Landing Page](6.1-landing-page/SKILL.md) | Generate marketing landing page | Playwright (testing) |
| 6.2 | [SEO/ASO](6.2-seo-aso/SKILL.md) | Search optimization | GSC, GA4, DataForSEO |
| 6.3 | [Distribution](6.3-distribution/SKILL.md) | Multi-channel launch posts | mcp-twikit (X), reddit-mcp-server |
| 6.4 | [Launch Kill Check](6.4-launch-kill-check/SKILL.md) | 48-hour traction evaluation | GA4/PostHog, Stripe |

---

## Required MCP Servers

**For launch:**
- Playwright MCP -- test the landing page
- mcp-twikit -- post to X/Twitter
- reddit-mcp-server -- post to Reddit

**For monitoring (48hr checks):**
- Google Analytics 4 MCP or PostHog MCP -- traffic and engagement
- Google Search Console MCP -- organic search performance
- Stripe MCP -- revenue data (if monetized)

---

## How to Run

### Full Launch Pipeline
```
Run the Phase 6 launch pipeline for [product name].
Landing page URL: [url]
Product is: [one-liner]
Target audience: [from 0.1]
```

### Kill Check Only
```
Run a 48-hour launch kill check for [product name].
Pull analytics from GA4/PostHog.
```

---

## Timeline

| Skill | When | Duration |
|-------|------|----------|
| 6.1 Landing Page | 1-2 days before launch | 2-4 hours |
| 6.2 SEO/ASO | Same day as 6.1 | 1-2 hours |
| 6.3 Distribution | Launch day | 2-3 hours |
| 6.4 Kill Check | 48hrs post-launch, recurring | 30 min per check |

---

*Part of the Thinking in Systems framework. Follows Phase 1-5 (Build). Feeds into Phase 7 (Growth).*