{
  "id": "bdcc6765-114a-4184-977d-b01d3132ef69",
  "type": "cta",
  "cta": "71bfc2e0-4a96-11e4-916c-0800200c9a66",
  "verb": "follow",
  "html": "<button data-uuid=\"71bfc2e0-4a96-11e4-916c-0800200c9a66\" data-role=\"cta\" data-verb=\"follow\">Follow</button>"
}