{
  "id": "bdcc6765-114a-4184-977d-b01d3132ef69",
  "type": "cta",
  "verb": "purchase",
  "html": "<a href=\"http://example.net/checkout\" data-role=\"cta\" data-verb=\"purchase\">Buy now</button>",
  "url": "http://example.net/checkout"
}