# Movement Frameworks — Reference Data # Canonical models used by all Movement Squad agents # Version: 1.0.0 phase_model: name: "5-Phase Movement Model" description: "Sequential phases for building a movement from insight to impact" phases: - id: spark name: "Spark" description: "Identify the shared tension, frustration, or aspiration" entry_criteria: - "Target audience defined" - "Cause or idea articulated" exit_criteria: - "Lived experience identified and documented" - "Collective tension mapped with intensity >= 3/5" - "Shared narrative distilled with narrative kernel" - "Movement potential rated >= MEDIUM" primary_agent: fenomenologo secondary_agent: movement-architect - id: identity name: "Identity" description: "Define who we are, what we believe, what we stand against" entry_criteria: - "Spark analysis validated" - "Movement potential >= MEDIUM" exit_criteria: - "Belief system defined with central conviction" - "Tribal markers designed (language, visual, behavioral)" - "At least 5 rituals created" - "Belonging gradient with 5 levels" primary_agent: identitario secondary_agent: manifestador - id: ignition name: "Ignition" description: "Create the manifesto, seed first followers, build rituals" entry_criteria: - "Identity architecture complete" - "Identity Stack validated" exit_criteria: - "Manifesto written with all 7 components" - "Battle cry defined" - "First ritual designed" - "Founding circle strategy defined" primary_agent: manifestador secondary_agent: estrategista-de-ciclo - id: growth name: "Growth" description: "Scale through cycles — attract, activate, sustain, multiply" entry_criteria: - "Manifesto complete and approved" - "At least one ritual operational" exit_criteria: - "Growth Flywheel designed with all 4 phases" - "Channel strategy defined" - "Activation ritual tested" - "Multiplication triggers identified" primary_agent: estrategista-de-ciclo secondary_agent: analista-de-impacto - id: impact name: "Impact" description: "Measure and amplify real-world impact" entry_criteria: - "Growth strategy defined" - "Community exists (even if small)" exit_criteria: - "Impact Pyramid defined with 5 levels" - "Metrics matrix complete" - "Vitality Index formula established" - "Reporting cadence set" primary_agent: analista-de-impacto secondary_agent: movement-chief identity_stack: name: "Identity Stack" description: "5 layers of movement identity, from foundational to expressive" layers: - level: 1 name: "Values" description: "Core values that form the foundation (3-5 values)" examples: ["freedom", "authenticity", "courage", "community", "justice"] - level: 2 name: "Beliefs" description: "Statements of conviction that translate values into worldview" format: "We believe that..." types: ["central", "supporting", "aspirational", "contrarian"] - level: 3 name: "Behaviors" description: "Actions and habits that demonstrate membership" examples: ["daily practice", "public declaration", "peer support"] - level: 4 name: "Symbols" description: "Visual and verbal markers that identify members" examples: ["logo", "colors", "catchphrases", "hand signals", "clothing"] - level: 5 name: "Rituals" description: "Repeated practices that reinforce belonging" types: ["initiation", "daily", "gathering", "celebration", "storytelling"] manifesto_anatomy: name: "7-Component Manifesto Anatomy" description: "The structural blueprint for a movement manifesto" components: - order: 1 name: "Reality Declaration" description: "Open with an undeniable truth about the current state" purpose: "Create instant recognition and agreement" - order: 2 name: "Pain Articulation" description: "Name the frustration people feel but rarely say aloud" purpose: "Build emotional connection through shared vulnerability" - order: 3 name: "Belief Statements" description: "3-7 'We believe' declarations in ascending intensity" purpose: "Define the movement's worldview and create belonging" - order: 4 name: "Enemy Naming" description: "Identify the systemic force the movement opposes" purpose: "Unite members against a common adversary (never a person)" - order: 5 name: "Future Vision" description: "Paint a specific, sensory picture of the promised land" purpose: "Inspire action by making the future tangible" - order: 6 name: "Call to Action" description: "One concrete step anyone can take today" purpose: "Convert emotion into action" - order: 7 name: "Battle Cry" description: "One sentence that captures everything" purpose: "Give the movement a memorable, repeatable rallying call" growth_flywheel: name: "Growth Flywheel" description: "4-phase cycle for scaling a movement" phases: - id: attract name: "Attract" description: "Draw potential members through the movement's message" tactics: ["content marketing", "manifesto distribution", "social proof", "word of mouth", "events"] - id: activate name: "Activate" description: "Convert interested people into active participants" tactics: ["initiation ritual", "first win", "buddy system", "onboarding sequence", "small commitment"] - id: sustain name: "Sustain" description: "Keep members engaged and deepening commitment" tactics: ["regular rituals", "content cadence", "community events", "recognition", "progress tracking"] - id: multiply name: "Multiply" description: "Empower members to recruit and lead" tactics: ["referral programs", "ambassador roles", "local chapters", "teach-to-learn", "shareable content"] impact_pyramid: name: "Impact Pyramid" description: "5 levels of movement impact from awareness to transformation" levels: - level: 1 name: "Awareness" description: "People know the movement exists" metrics: ["reach", "impressions", "mentions", "media coverage"] - level: 2 name: "Engagement" description: "People interact with the movement" metrics: ["active participants", "event attendance", "content engagement", "conversation volume"] - level: 3 name: "Commitment" description: "People identify as members" metrics: ["self-identified members", "ritual participation", "contribution rate", "retention"] - level: 4 name: "Advocacy" description: "Members actively recruit others" metrics: ["referral rate", "user-generated content", "ambassador count", "organic growth"] - level: 5 name: "Transformation" description: "Real-world change occurs" metrics: ["behavior change", "policy impact", "industry shifts", "cultural adoption"] ritual_architecture: name: "Ritual Architecture" description: "Framework for designing movement rituals" types: - type: "Initiation" frequency: "Once (on joining)" purpose: "Mark the transition from outsider to member" emotional_arc: "anticipation > challenge > belonging" - type: "Daily" frequency: "Daily or near-daily" purpose: "Reinforce identity through small repeated actions" emotional_arc: "intention > action > satisfaction" - type: "Gathering" frequency: "Weekly or monthly" purpose: "Strengthen bonds through shared experience" emotional_arc: "connection > energy > commitment" - type: "Celebration" frequency: "On milestones" purpose: "Recognize achievements and reinforce progress" emotional_arc: "reflection > gratitude > pride" - type: "Storytelling" frequency: "Ongoing" purpose: "Share personal transformation stories" emotional_arc: "vulnerability > recognition > inspiration"