# Growth Sprint Workflow
# 2-week cycle: Analyze > Hypothesize > Experiment > Measure > Iterate
# Version: 1.0.0

workflow:
  id: wf-growth-sprint
  name: "Sprint de Crescimento"
  version: "1.0.0"
  trigger: "*growth-sprint"
  entry_agent: data-chief
  description: "Um ciclo de sprint de crescimento de 2 semanas que combina analytics, experimentação de growth e mensuração. Cada sprint produz aprendizados validados e alimenta o próximo ciclo."
  estimated_duration: "2 weeks (with async execution)"
  type: sequential
  sequence:
    - agent: avinash-kaushik
      action: analyze-data
      creates: analysis
    - agent: sean-ellis
      action: hypothesize
      creates: experiments
    - agent: sean-ellis
      action: execute
      creates: results
    - agent: avinash-kaushik
      action: measure
      creates: learnings
    - agent: data-chief
      action: synthesize
      creates: sprint_report

  cadence: "Repeatable every 2 weeks"

inputs:
  - name: product
    required: true
    description: "Product or service to grow"
  - name: north_star_metric
    required: false
    description: "Pre-defined NSM (will be discovered if not provided)"
  - name: focus_area
    required: false
    description: "AARRR stage to focus on (acquisition, activation, retention, referral, revenue)"
  - name: sprint_number
    required: false
    default: 1
    description: "Current sprint number for tracking iteration history"


phases:
  - id: phase_1_analyze
    name: "Analyze"
    agent: avinash-kaushik
    task: analyze-data.md
    depends_on: []
    description: "Review current metrics, identify gaps, and surface the biggest opportunity"
    checkpoint:
      gate: "Business questions defined and mapped to See-Think-Do-Care"
      veto: "data-chief rejects if analysis lacks actionable insights"
      required_output: "Analytics framework with OMTM identified"

  - id: phase_2_hypothesize
    name: "Hypothesize"
    agent: sean-ellis
    task: measure-growth.md
    depends_on: [phase_1_analyze]
    description: "Generate growth hypotheses from funnel analysis and score with ICE"
    checkpoint:
      gate: "At least 5 hypotheses generated with ICE scores"
      veto: "data-chief rejects if hypotheses are not tied to the North Star Metric"
      required_output: "Ranked experiment backlog with top 2-3 selected"

  - id: phase_3_experiment
    name: "Experiment"
    agent: sean-ellis
    task: measure-growth.md
    depends_on: [phase_2_hypothesize]
    description: "Design and launch the top-ranked experiments with controls and tracking"
    checkpoint:
      gate: "Experiments have clear hypotheses, success metrics, and guardrails"
      veto: "data-chief rejects experiments without statistical rigor"
      required_output: "Running experiments with tracking confirmed"

  - id: phase_4_measure
    name: "Measure"
    agent: avinash-kaushik
    task: analyze-data.md
    depends_on: [phase_3_experiment]
    description: "Collect results, calculate significance, and determine winners/losers"
    checkpoint:
      gate: "Results are statistically significant or experiment extended"
      veto: "data-chief rejects premature conclusions"
      required_output: "Experiment results with verdicts and learnings"

  - id: phase_5_iterate
    name: "Iterate"
    agent: data-chief
    task: null
    depends_on: [phase_4_measure]
    description: "Review sprint learnings, update growth model, and plan next sprint"
    checkpoint:
      gate: "Learnings documented, next sprint priorities defined"
      veto: "None — data-chief owns this phase"
      required_output: "Sprint retrospective + next sprint plan"

completion_criteria:
  - "All experiments have clear verdicts (winner/loser/inconclusive)"
  - "North Star Metric impact measured"
  - "Learnings documented in experiment log"
  - "Next sprint backlog updated with new hypotheses"
  - "Sprint retrospective completed"

error_handling:
  experiment_failure: "Document the failure, extract learnings, do not repeat the same hypothesis"
  insufficient_data: "Extend experiment duration by 1 week. If still insufficient, declare inconclusive."
  escalation: "If 3 consecutive sprints show no NSM improvement, escalate to data-chief for strategy review"