# ═══════════════════════════════════════════════════════════════════
# Data Squad — Routing Catalog
# Maps domains to specialist agents for intelligent routing
# ═══════════════════════════════════════════════════════════════════

domains:
  web_analytics:
    keywords: [analytics, web-analytics, google-analytics, GA4, pageviews, bounce-rate, conversion-rate, attribution, dashboards, reporting, KPIs]
    primary_agent: avinash-kaushik
    secondary_agent: sean-ellis
    description: "Web analytics, digital marketing measurement, and actionable data insights"

  customer_lifetime_value:
    keywords: [CLV, LTV, lifetime-value, customer-value, segmentation, RFM, cohort, probability, customer-centricity, whale-customers]
    primary_agent: peter-fader
    secondary_agent: nick-mehta
    description: "Customer lifetime value modeling, probabilistic segmentation, and customer-centric strategy"

  growth_hacking:
    keywords: [growth, hacking, experimentation, A/B-test, viral, loops, acquisition, activation, referral, north-star-metric, AARRR]
    primary_agent: sean-ellis
    secondary_agent: avinash-kaushik
    description: "Growth hacking, rapid experimentation, viral loops, and scalable acquisition"

  product_market_fit:
    keywords: [product-market-fit, PMF, survey, must-have, retention-curve, activation, onboarding, aha-moment]
    primary_agent: sean-ellis
    secondary_agent: wes-kao
    description: "Product-market fit assessment, the 40% test, and activation optimization"

  audience_building:
    keywords: [audience, followers, subscribers, newsletter, content, spiky-point-of-view, thought-leadership, personal-brand, cohort-course]
    primary_agent: wes-kao
    secondary_agent: david-spinks
    description: "Audience building, cohort-based courses, spiky points of view, and content strategy"

  community_strategy:
    keywords: [community, community-led, members, engagement, forums, events, ambassador, user-groups, community-ops, SPACES-model]
    primary_agent: david-spinks
    secondary_agent: nick-mehta
    description: "Community-led growth, community strategy, member engagement, and community health"

  customer_success:
    keywords: [customer-success, churn, NRR, net-revenue-retention, expansion, upsell, health-score, CSM, onboarding, renewal]
    primary_agent: nick-mehta
    secondary_agent: peter-fader
    description: "Customer success operations, churn prevention, expansion revenue, and health scoring"

  retention:
    keywords: [retention, churn-rate, cohort-retention, engagement, reactivation, win-back, loyalty, stickiness, DAU-MAU]
    primary_agent: nick-mehta
    secondary_agent: peter-fader
    description: "Retention optimization, churn analysis, and customer reactivation strategies"

  content_strategy:
    keywords: [content, content-strategy, editorial, publishing, distribution, repurpose, thought-leadership, LinkedIn, Twitter]
    primary_agent: wes-kao
    secondary_agent: avinash-kaushik
    description: "Content strategy, distribution channels, and thought leadership positioning"

  data_driven_decisions:
    keywords: [data-driven, decision-making, metrics, measurement, ROI, dashboard, insights, actionable, optimization]
    primary_agent: avinash-kaushik
    secondary_agent: peter-fader
    description: "Turning raw data into actionable business decisions and strategic insights"