# Routing Catalog: Copy Squad
# Maps keywords to specialist agents for fast routing
# Referenced by: tasks/diagnose.md

domains:
  headline:
    keywords: [headline, subject line, hook, attention, awareness levels, opening, pre-head]
    primary_agent: eugene-schwartz
    secondary_agent: gary-halbert
    description: "Headline writing — Schwartz's 5 awareness levels determine the approach"

  sales_letter:
    keywords: [sales letter, long-form, direct mail, letter, long copy, sales page, magalog]
    primary_agent: gary-halbert
    secondary_agent: john-carlton
    description: "Sales letters and long-form copy — Halbert for emotional storytelling, Carlton for casual long-form"

  email_sequence:
    keywords: [email sequence, autoresponder, soap opera, nurture, drip, follow-up, email series]
    primary_agent: andre-chaperon
    secondary_agent: ben-settle
    description: "Email sequences — Chaperon for soap opera sequences, Settle for daily engagement"

  vsl:
    keywords: [VSL, video sales letter, video script, video copy, RMBC]
    primary_agent: stefan-georgi
    secondary_agent: jon-benson
    description: "Video sales letters — Georgi's RMBC method, Benson invented the VSL format"

  webinar_script:
    keywords: [webinar, webinar script, perfect webinar, presentation, pitch deck]
    primary_agent: russell-brunson
    secondary_agent: todd-brown
    description: "Webinar scripts — Brunson's Perfect Webinar framework"

  offer_creation:
    keywords: [offer, irresistible offer, guarantee, bonus, stack, risk reversal, pricing]
    primary_agent: dan-kennedy
    secondary_agent: joe-sugarman
    description: "Offer creation — Kennedy for no-BS offer structure, Sugarman for psychological triggers"

  funnel_copy:
    keywords: [funnel, landing page, opt-in, tripwire, upsell, downsell, order form, checkout]
    primary_agent: russell-brunson
    secondary_agent: frank-kern
    description: "Funnel copy — Brunson for framework funnels, Kern for behavioral sequences"

  big_idea:
    keywords: [big idea, campaign concept, unique mechanism, E5 method, angle, hook concept]
    primary_agent: todd-brown
    secondary_agent: eugene-schwartz
    description: "Big idea and campaign concepts — Brown's E5 Method for big idea extraction"

  bullet_points:
    keywords: [bullets, fascinations, bullet points, teasers, curiosity, power bullets]
    primary_agent: gary-bencivenga
    secondary_agent: clayton-makepeace
    description: "Bullet points and fascinations — master bullet writers"

  daily_emails:
    keywords: [daily email, engagement, newsletter, daily content, email marketing, anti-guru]
    primary_agent: ben-settle
    secondary_agent: dan-koe
    description: "Daily emails and engagement — Settle for anti-guru daily emails, Koe for personal brand"

  classic_mail:
    keywords: [classic letter, direct mail, mail order, empathy letter, print, magalog opening]
    primary_agent: robert-collier
    secondary_agent: jim-rutz
    description: "Classic sales letters and direct mail — Collier for empathy letters, Rutz for magalog openings"

  financial_health_copy:
    keywords: [financial copy, health copy, supplement, investment, newsletter promo, alternative health]
    primary_agent: clayton-makepeace
    secondary_agent: parris-lampropoulos
    description: "Financial and health direct response — the two kings of the niche"

  brand_copy:
    keywords: [brand copy, premium copy, elegant, sophisticated, institutional, brand voice]
    primary_agent: david-ogilvy
    secondary_agent: david-deutsch
    description: "Brand and premium copy — Ogilvy for brand elegance, Deutsch for sophisticated persuasion"

  ad_copy:
    keywords: [ad copy, paid ads, Facebook ad, Google ad, display ad, PPC, short copy, ad creative]
    primary_agent: dan-kennedy
    secondary_agent: frank-kern
    description: "Ad copy for paid media — Kennedy for direct response ads, Kern for digital ads"

  launch_copy:
    keywords: [launch, product launch, launch sequence, pre-launch, cart open, cart close]
    primary_agent: frank-kern
    secondary_agent: russell-brunson
    description: "Launch copy — Kern's behavioral dynamic response, Brunson's launch sequences"

  personal_brand_copy:
    keywords: [personal brand, one-person business, creator copy, thought leader, authority]
    primary_agent: dan-koe
    secondary_agent: ry-schwartz
    description: "Personal brand copy — Koe for one-person business, Schwartz for awareness-based emails"

  copy_review:
    keywords: [copy review, critique, feedback, analyze copy, improve copy, rewrite, audit]
    primary_agent: copy-chief
    secondary_agent: eugene-schwartz
    description: "Copy review and critique — Chief reviews holistically, Schwartz validates awareness positioning"