name: brand-squad
version: "1.0.0"
short-title: "Brand Squad"
description: "O squad definitivo de estratégia de marca — 10 pensadores lendários de branding clonados como agentes de IA, mais 4 especialistas funcionais e 1 orquestrador. Cobre brand equity, posicionamento, identidade, arquitetura e crescimento."
author: "Synkra AIOS"
license: MIT
slashPrefix: "brand-squad"

lmas:
  minVersion: "5.3.5"
  type: squad

tags:
  - branding
  - brand-strategy
  - positioning
  - identity
  - naming
  - archetype
  - storybrand
  - brand-equity
  - brand-architecture
  - luxury

components:
  agents:
    # Tier 0 — Orchestrator
    - brand-chief.md
    # Tier 1 — Brand Strategy & Equity
    - david-aaker.md
    - kevin-keller.md
    - jean-noel-kapferer.md
    # Tier 1 — Positioning & Differentiation
    - al-ries.md
    - byron-sharp.md
    - marty-neumeier.md
    # Tier 1 — Brand Building & Communication
    - donald-miller.md
    - denise-yohn.md
    - emily-heyward.md
    # Tier 1 — Brand Identity & Expression
    - alina-wheeler.md
    - archetype-consultant.md
    - naming-strategist.md
    # Tier 2 — Specialized Support
    - domain-scout.md
    - miller-sticky-brand.md
  tasks:
    # Brand Analysis
    - audit-brand.md
    - diagnose.md
    - review.md
    # Brand Creation
    - create-positioning.md
    - generate-names.md
    - build-identity.md
    - create-brand-story.md
    - design-architecture.md
    - map-archetype.md
  workflows:
    - wf-brand-creation.yaml
    - wf-rebrand.yaml
  checklists:
    - output-quality.md

config:
  extends: extend

routing_matrix:
  brand_equity:
    primary: david-aaker
    secondary: kevin-keller
    triggers: ["brand equity", "brand value", "brand loyalty", "brand awareness", "brand associations"]
  brand_identity:
    primary: jean-noel-kapferer
    secondary: alina-wheeler
    triggers: ["brand identity", "identity prism", "brand DNA", "brand personality", "brand culture"]
  positioning:
    primary: al-ries
    secondary: marty-neumeier
    triggers: ["positioning", "category", "focus", "differentiation", "own a word"]
  evidence_based:
    primary: byron-sharp
    secondary: kevin-keller
    triggers: ["how brands grow", "mental availability", "physical availability", "distinctive assets"]
  messaging:
    primary: donald-miller
    secondary: miller-sticky-brand
    triggers: ["StoryBrand", "messaging", "one-liner", "brand script", "website copy"]
  visual_identity:
    primary: alina-wheeler
    secondary: archetype-consultant
    triggers: ["logo", "visual identity", "brand guidelines", "design system", "touchpoints"]
  brand_culture:
    primary: denise-yohn
    secondary: donald-miller
    triggers: ["brand culture", "employer brand", "internal brand", "fusion"]
  startup_brand:
    primary: emily-heyward
    secondary: marty-neumeier
    triggers: ["startup brand", "DTC brand", "launch brand", "new brand"]
  luxury_brand:
    primary: jean-noel-kapferer
    secondary: david-aaker
    triggers: ["luxury", "premium", "prestige", "luxury strategy"]
  naming:
    primary: naming-strategist
    secondary: domain-scout
    triggers: ["naming", "brand name", "rename", "name generation", "domain"]
  archetype:
    primary: archetype-consultant
    secondary: jean-noel-kapferer
    triggers: ["archetype", "brand personality", "brand character", "Jung"]
  brand_architecture:
    primary: david-aaker
    secondary: kevin-keller
    triggers: ["brand architecture", "sub-brands", "branded house", "house of brands", "portfolio"]