# Brand Squad

The definitive brand strategy squad — 10 legendary brand thinkers + 4 functional specialists + 1 orchestrator.

## Quick Start

```
@brand-chief        # Activate the orchestrator
*diagnose            # Triage your brand challenge
*brand-creation      # End-to-end brand creation workflow
*rebrand             # Rebrand an existing brand
```

## Tier Architecture

| Tier | Name | Agents | Focus |
|------|------|--------|-------|
| **0** | Orchestrator | brand-chief | Routes challenges, reviews output |
| **1** | Brand Strategy & Equity | david-aaker, kevin-keller, jean-noel-kapferer | Equity models, identity systems, strategic management |
| **1** | Positioning & Differentiation | al-ries, byron-sharp, marty-neumeier | Market positioning, category strategy, evidence-based growth |
| **1** | Brand Building & Communication | donald-miller, denise-yohn, emily-heyward | StoryBrand messaging, brand-culture fusion, startup branding |
| **1** | Brand Identity & Expression | alina-wheeler, archetype-consultant, naming-strategist | Visual identity, archetypes, naming strategy |
| **2** | Specialized Support | domain-scout, miller-sticky-brand | Domain availability, StoryBrand implementation |

## Routing Matrix

| Challenge | Primary | Secondary |
|-----------|---------|-----------|
| Brand equity & value | david-aaker | kevin-keller |
| Brand identity & DNA | jean-noel-kapferer | alina-wheeler |
| Positioning & category | al-ries | marty-neumeier |
| Evidence-based growth | byron-sharp | kevin-keller |
| Messaging & StoryBrand | donald-miller | miller-sticky-brand |
| Visual identity & guidelines | alina-wheeler | archetype-consultant |
| Brand culture & employer brand | denise-yohn | donald-miller |
| Startup & DTC brand | emily-heyward | marty-neumeier |
| Luxury & premium | jean-noel-kapferer | david-aaker |
| Naming & domains | naming-strategist | domain-scout |
| Archetypes & personality | archetype-consultant | jean-noel-kapferer |
| Brand architecture & portfolio | david-aaker | kevin-keller |

## Components

- **15 agents** — 1 orchestrator + 10 thinkers + 4 specialists
- **9 tasks** — audit-brand, diagnose, review, create-positioning, generate-names, build-identity, create-brand-story, design-architecture, map-archetype
- **2 workflows** — brand-creation (full), rebrand (existing brands)
- **1 checklist** — output-quality
- **2 data files** — brand-frameworks, routing-catalog

## Workflows

### Brand Creation (`*brand-creation`)
End-to-end: archetype > positioning > naming > identity > story > launch package.

### Rebrand (`*rebrand`)
Audit > positioning review > identity update > messaging refresh.

## Requirements

- AIOS >= 4.0.0