Contract: brand-contract v1

# Terminology

The dictionary the linter reads. Column one of **Product terms** and
**Banned** drives `B010` and `B011`; **Entity and tier names** drives `B012`.

## Product terms — always

Where the product has its own word, the generic one is a defect, not a
synonym.

| Our term | Never write | Applies to |
|---|---|---|
| <Run> | <Execution, Job> | <what the product performs> |

## Entity and tier names — exact spelling

One spelling, everywhere: interface, marketing, billing, support, docs.

| Name | Wrong forms seen |
|---|---|
| <Pro> | <PRO, Pro plan, pro> |

## Banned

Seeded at init from weak verbs, hedging chains and the marker vocabulary in
`ai-tells.md`. Calibration adds what is specific to this product.

| Word or phrase | Why | Use instead |
|---|---|---|
| leverage | filler verb | use |
| seamless | claims what it cannot show | name the step that disappeared |
| utilize | longer word, same meaning | use |
| robust | hides the number | the number |
| <…> | <…> | <…> |

## Glossary

Terms this product uses in a specific sense. If a term is here, it is
grounded before it is leaned on.

| Term | Meaning |
|---|---|
| <…> | <…> |