# Phase 7: Skills -- AI Skills Matcher

> **Goal:** Evaluate which of the 7 AI Skills from the skills framework fit your business. Each skill can serve as your core offer, a bonus to enhance your offer, or an upsell/add-on. This phase connects the AI tools landscape to the business you've designed.
>
> **Key principle:** Don't sell "AI" -- sell the outcome the AI enables. Clients pay for results (faster proposals, more content, better support), not technology.
>
> **Source framework:** 7 AI Skills Worth Building (skills.md)

---

## 1. AI Skills Scoring Table

> **For each skill, evaluate:** Does this fit the niche, person, and offer I defined in Phases 2-3?
>
> **Fit Score:** Rate 1-10 based on how relevant this skill is to your target client's problems.
> - 1-3 = Not relevant to my niche
> - 4-6 = Somewhat useful, but not a core need
> - 7-10 = Directly solves a pain point my clients have
>
> **Integration Type:**
> - **Core** = This IS your main offer (or the backbone of it)
> - **Bonus** = Included free to make your core offer more valuable
> - **Upsell** = Sold as an add-on after the core purchase

| # | Skill | What It Does | Pricing (Setup + Monthly) | Fit Score (1-10) | Integration Type |
|---|-------|-------------|--------------------------|:----------------:|:----------------:|
| 1 | **Brand Clone** | Creates a consistent AI voice that mirrors the client's tone across all content. Ensures brand consistency without the client writing every word. | $1-2K setup + $200/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
| 2 | **Weekly Autopilot Report** | Generates automated weekly reports pulling data from multiple sources. Saves hours of manual data compilation and formatting. | $1.5-3K setup + $300-500/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
| 3 | **Content Atomizer** | Takes one piece of long-form content (podcast, video, article) and breaks it into multiple platform-specific pieces. One input becomes 10+ outputs. | $2-3.5K setup + $500/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
| 4 | **Proposal Machine** | Generates customized proposals, SOWs, and pitches from templates and client context. Cuts proposal time from hours to minutes. | $1.5-2.5K setup + $300/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
| 5 | **Client Radar** | Monitors client health signals -- engagement drops, sentiment changes, renewal risk. Alerts you before clients churn. | $2-3.5K setup + $400/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
| 6 | **Support Shield** | AI-powered first line of support that handles common questions, routes complex issues, and maintains a knowledge base. Reduces ticket volume by 60-80%. | $3-5K setup + $500/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
| 7 | **Outreach Engine** | Personalized outreach at scale -- researches prospects, writes custom messages, tracks responses, and optimizes based on what works. | $2.5-4K setup + $400/mo | [1-10] | [Core / Bonus / Upsell / Skip] |

---

## 2. Fit Analysis (Per Skill)

> **For each skill that scored 7+, answer these deeper questions.**

### Brand Clone

- **Why it fits:** [placeholder]
- **Which client pain does it address?** [placeholder]
- **How would I deliver it?** [placeholder]
- **Revenue potential:** $[placeholder]/client

### Weekly Autopilot Report

- **Why it fits:** [placeholder]
- **Which client pain does it address?** [placeholder]
- **How would I deliver it?** [placeholder]
- **Revenue potential:** $[placeholder]/client

### Content Atomizer

- **Why it fits:** [placeholder]
- **Which client pain does it address?** [placeholder]
- **How would I deliver it?** [placeholder]
- **Revenue potential:** $[placeholder]/client

### Proposal Machine

- **Why it fits:** [placeholder]
- **Which client pain does it address?** [placeholder]
- **How would I deliver it?** [placeholder]
- **Revenue potential:** $[placeholder]/client

### Client Radar

- **Why it fits:** [placeholder]
- **Which client pain does it address?** [placeholder]
- **How would I deliver it?** [placeholder]
- **Revenue potential:** $[placeholder]/client

### Support Shield

- **Why it fits:** [placeholder]
- **Which client pain does it address?** [placeholder]
- **How would I deliver it?** [placeholder]
- **Revenue potential:** $[placeholder]/client

### Outreach Engine

- **Why it fits:** [placeholder]
- **Which client pain does it address?** [placeholder]
- **How would I deliver it?** [placeholder]
- **Revenue potential:** $[placeholder]/client

---

## 3. Integration Strategy

> **How do the selected skills fit into your offer architecture from Phases 3 and 5?**

### Core Offer Integration

> If an AI skill IS your core offer (or a major component of it):

- **Skill(s) used as core:** [placeholder]
- **How it maps to the Six P's:**
  - Person: [same as Phase 3]
  - Problem it solves: [placeholder]
  - Promise (reframed around the skill): [placeholder]
  - Price (adjusted?): $[placeholder]
- **Fulfillment workflow:** [placeholder -- how you actually deliver this]

### Bonus Integration

> If an AI skill enhances your core offer (included free):

- **Skill(s) used as bonus:** [placeholder]
- **Which objection does this bonus address?** [placeholder]
- **Perceived value added:** $[placeholder]
- **Cost to you to deliver:** $[placeholder]

### Upsell Integration

> If an AI skill is an add-on sold after the core purchase:

- **Skill(s) used as upsell:** [placeholder]
- **Upsell price:** $[placeholder]
- **When to offer it:** [At purchase / After first success / At renewal]
- **Expected take rate:** [placeholder]%

---

## 4. Revenue Impact

> **How do AI skills change your money model from Phase 5?**

| Metric | Without AI Skills | With AI Skills | Delta |
|--------|:-----------------:|:--------------:|:-----:|
| Core offer price | $[placeholder] | $[placeholder] | +$[placeholder] |
| Monthly recurring per client | $[placeholder] | $[placeholder] | +$[placeholder] |
| Fulfillment time per client | [placeholder] hrs | [placeholder] hrs | -[placeholder] hrs |
| Year 1 revenue per client | $[placeholder] | $[placeholder] | +$[placeholder] |
| Max clients you can serve | [placeholder] | [placeholder] | +[placeholder] |

---

## 5. Build Priority

> **Which skill(s) do you build first?** Rank by impact and effort.

| Priority | Skill | Why First? | Build Time Estimate | Revenue Impact |
|:--------:|-------|-----------|:-------------------:|:--------------:|
| 1 | [placeholder] | [placeholder] | [placeholder] | $[placeholder] |
| 2 | [placeholder] | [placeholder] | [placeholder] | $[placeholder] |
| 3 | [placeholder] | [placeholder] | [placeholder] | $[placeholder] |

---

## Summary

- **Skills selected:** [placeholder]
- **Integration types:** [Core: X, Bonus: Y, Upsell: Z]
- **Total additional revenue per client:** $[placeholder]
- **First skill to build:** [placeholder]
- **Impact on money model:** [placeholder]