# Phase 4: Market Positioning

> **Session:** [session-name]
> **Date:** [YYYY-MM-DD]
> **Framework:** April Dunford 5+1

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## Positioning (3-Sentence Summary)

[placeholder]

## Positioning Statement (Moore)

For [target] who [need], [product] is a [category] that [benefit].
Unlike [alternative], we [differentiator].

## Onliness Statement (Neumeier)

Our [product] is the only [category] that [differentiator].

## Market Category

- **Category:** [placeholder]
- **Type:** [Head-to-head / Subcategory / Category creation]

## Value Themes

1. [Value theme 1]
2. [Value theme 2]
3. [Value theme 3]

## Best-Fit Customer

[placeholder -- characteristics, not demographics]

## Elevator Pitch (30 seconds)

[placeholder]

## Full Deliverables

- `04-positioning/positioning-doc.md` -- Complete positioning document
- `04-positioning/positioning-statement.md` -- All statement formats
- `04-positioning/competitive-alternatives.md` -- JTBD alternatives map
- `04-positioning/market-category-analysis.md` -- Category strategy
- `04-positioning/messaging-implications.md` -- Messaging guidelines

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*Generated with StartupKit Phase 4 (sk-positioning)*