# Additional Advertising Platforms

<!-- Created: 2026-04-13 | v1.5 -->
<!-- Purpose: Overview of platforms beyond the core 7 for strategic planning -->

## When to Consider These Platforms

Use the decision tree below to determine if additional platforms are relevant:

```
High intent + Business audience → LinkedIn (already covered) or Reddit
High intent + Consumer purchase → Google (covered) or Pinterest
Low intent + Visual discovery → TikTok (covered) or Pinterest/Snapchat
Brand awareness + Premium → CTV/OTT or YouTube (covered)
Niche community + Discussion → Reddit
Professional software → G2, Capterra (directory ads)
```

## Reddit Ads

**Best for:** Community-driven brands, SaaS, gaming, finance, education
**Audience:** 1.7B+ monthly active users, highly engaged niche communities

**Key features:**
- Subreddit targeting (precision by interest community)
- Conversation placement ads (native to discussions)
- Free-form ads (blend into Reddit feed)
- Conversation ads (promoted comments)

**Benchmarks (approximate):**
- CPM: $2-5 (lower than Meta/LinkedIn)
- CPC: $0.50-2.00
- CTR: 0.5-1.5%

**When to recommend:** Brand has community presence, product benefits from social proof/discussion, budget allows testing ($1K+/month minimum)

## CTV/OTT Advertising

**Best for:** Brand awareness, broad reach, upper funnel
**Reach:** 230M+ US CTV users (2025)

**Key platforms:**
- YouTube CTV (covered in ads-youtube)
- Microsoft CTV (Netflix, Max, Hulu, Roku, discovery+)
- The Trade Desk (programmatic)
- Amazon Fire TV / Freevee

**Key considerations:**
- Non-skippable 15-30s format (high completion rates)
- Limited conversion tracking (no click-through, attribution challenges)
- CPM-based pricing ($15-35 CPM typical)
- Best measured with: Brand Lift studies, search lift, incrementality

**When to recommend:** Brand awareness goal, budget >$10K/month, strong creative assets available

## Pinterest Ads

**Best for:** E-commerce (home, fashion, food, beauty, DIY), visual discovery
**Audience:** 500M+ monthly active users, 85% use for purchase inspiration

**Key features:**
- Shopping Ads (catalog integration)
- Standard Pins, Video Pins, Carousel Pins
- Interest + keyword targeting hybrid
- Visual search (Lens)

**Benchmarks:**
- CPC: $0.10-1.50
- CPM: $2-5
- CVR: higher than average for visual/inspiration categories

**When to recommend:** E-commerce with strong visuals, home/fashion/food categories, audiences that plan purchases

## Snapchat Ads

**Best for:** Gen Z / young millennial audiences, mobile-first brands
**Audience:** 850M+ monthly active users, skews 13-34

**Key features:**
- Snap Ads (full-screen vertical video)
- Collection Ads (product catalog)
- Story Ads, Spotlight Ads
- AR Lenses and Filters (interactive)
- Dynamic Product Ads

**Benchmarks:**
- CPM: $2-5 (competitive with TikTok)
- Swipe-up rate: 0.3-1.0%
- CPI (app installs): $1-3

**When to recommend:** Target audience is under 30, mobile app promotion, AR/interactive creative fits brand

## Directory / Review Platform Ads

**Best for:** B2B SaaS, professional services
**Platforms:** G2, Capterra, TrustRadius, Software Advice (Gartner Digital Markets)

**Key features:**
- High-intent buyers actively comparing software
- Category page sponsorship
- Competitor comparison placement
- Review-driven credibility

**Pricing:** CPL model ($15-75 per lead typical for mid-market SaaS)

**When to recommend:** B2B SaaS with sufficient reviews (20+), high-value deals (ACV >$5K), want to capture bottom-funnel comparison shoppers