# Content spec: {page or journey}

**Reader:** {specific reader} · **Target level:** {plain English for a general audience / specialist terms, short sentences}
**Channel:** {web page / email / app screen} · **Assumptions to confirm first:** {list, or "none"}

## User needs

| # | As a… | I need… | So that… | Evidence |
|---|---|---|---|---|
| 1 | {reader} | {to know / do} | {outcome} | {[support tickets] / [search terms] / [research] / [assumption]} |

## Questions the page must answer (priority order)

1. {question} — {why it ranks here}
2. {question}

## Structure

| Order | Heading (reader's words) | Answers question | Format |
|---|---|---|---|
| 1 | {title} — first two sentences answer Q1 | 1 | {paragraph / list / steps / table} |

## Draft

{plain-language draft}

## Readability (script output, before → after)

| | Before | After |
|---|---|---|
| Words | {} | {} |
| Avg sentence (words) | {} | {} |
| Long words (3+ syllables) | {}% | {}% |
| Estimated grade (heuristic) | {} | {} |
| Sentences over limit | {} | {} |

## Cut list

| What was cut | Why | Where it went |
|---|---|---|
| {text or section} | {not a user need / duplicate / organisational message / out of date / belongs elsewhere} | {page, or "removed"} |

## Open questions

- {fact the source didn't give}