{
  "$comment": "brand-kit output. deck-builder and marketing-flyer read this file; any field left out is asked for or defaulted by them. Paths are relative to this file. Every value carries where it came from in `sources`.",
  "name": "Northwind Health",
  "tagline": "Care that comes to you",
  "logo": {
    "primary": "logo.png",
    "on_dark": "logo-white.png",
    "mark": "mark.png",
    "notes": "Keep clear space equal to the height of the N on every side. Never place the full-colour logo on the green."
  },
  "colors": {
    "primary": "#0E5A46",
    "secondary": "#3D7F6B",
    "accent": "#F2A541",
    "background": "#FFFFFF",
    "text": "#1F2A28",
    "extra": [
      { "name": "Mist", "hex": "#E8F1EE", "use": "panel backgrounds" }
    ]
  },
  "fonts": {
    "heading": { "family": "Georgia", "fallback": "serif", "weight": 700 },
    "body": { "family": "Arial", "fallback": "sans-serif", "weight": 400 }
  },
  "voice": {
    "tone": "Warm, plain, confident. Short sentences.",
    "use": ["members", "care team", "near you"],
    "avoid": ["patients", "cutting-edge", "solutions"]
  },
  "imagery": {
    "style": "Real people in daylight, community settings, no stock handshakes.",
    "do": ["natural light", "diverse ages"],
    "dont": ["clinical close-ups", "illustrated icons as hero images"]
  },
  "templates": {
    "pptx": "northwind-master.potx"
  },
  "contact": {
    "website": "northwindhealth.example",
    "email": "hello@northwindhealth.example",
    "phone": "",
    "address": ""
  },
  "legal": {
    "footer": "© 2026 Northwind Health",
    "disclaimer": ""
  },
  "sources": {
    "colors": "brand guidelines PDF, page 4 [explicit]",
    "fonts": "brand guidelines PDF, page 6 [explicit]",
    "voice": "website About page [inferred]",
    "logo": "files supplied by the user [explicit]"
  }
}