{
  "input": {
    "type": "identify",
    "userId": "user-id",
    "traits": {
      "some-date": "2014-01-01",
      "city": "some-city",
      "zip": "some-zip",
      "firstName": "john",
      "lastName": "doe",
      "email": "jd@example.com",
      "phone": "5555-5555",
      "jobTitle": "job-title",
      "created": "2014-01-01",
      "address": {
        "country": "awesome-country"
      }
    }
  },
  "output": {
    "some-date": "2014-01-01T00:00:00.000Z",
    "created": "2014-01-01T00:00:00.000Z",
    "jobtitle": "job-title",
    "city": "some-city",
    "zip": "some-zip",
    "firstname": "john",
    "firstName": "john",
    "lastname": "doe",
    "lastName": "doe",
    "id": "user-id",
    "jobTitle": "job-title",
    "email": "jd@example.com",
    "createdate": 1388534400000,
    "phone": "5555-5555",
    "address": {
      "country": "awesome-country"
    }
  }
}