<!-- @template-name: Users/samhenry/tailwind-ai-workspace/roadcrew/templates/brd-example.md @version: 1.0.0 @release-date: 2025-10-25 -->
---
type: brd
title: [Strategic Initiative - Business Strategy]
feature_id: [strategy-name]
status: Draft
version: 1.0
owner: [business-owner]
created: 2025-10-24
updated: 2025-10-24
related_vision: ../memory-bank/activeContext.md (or legacy ../context/vision.md)
related_prd: ../prds/[feature-id]-prd.md
---

# 💡 Business Requirements Document: {{BUSINESS_STRATEGY_NAME}} {#brd-{{FEATURE_ID}}}

> This doc defines business context, value, goals, non-goals, solution boundaries, and success metrics. PRD and Spec must reference sections, not duplicate content.

## 1. Executive Summary (≤40 words)

> {{ONE-LINER: Market, audience, and why this matters for the business.}}

## 2. Business Context (Bullets, max 4 per sub-section)

### 2.1 Market & Target Segments
- {{SEGMENT_1}}
- {{SEGMENT_2}}

### 2.2 Revenue Streams
- Freemium SaaS: Token-based AI usage, automation features
- Professional Services: Consulting, custom templates, training

### 2.3 Differentiators
- Only AI-native, spec-driven dev platform with agent orchestration
- Token tracking for transparent costs

## 3. Business Goals (≤5, ≤15 words each)
- {{GOAL_1}}
- {{GOAL_2}}

## 4. Non-Goals / Constraints (≤3, ≤12 words each)
- No support for non-SaaS customers, for now
- Open source: Free tier remains non-automated

## 5. Pricing Model (Chart, ≤2 per segment)

| Tier        | Price     | Key Features (≤6 words)    | Audience              |
|-------------|-----------|----------------------------|-----------------------|
| Free        | $0        | Manual commands, 1 repo    | Solo, early, open src |
| Starter     | $49/mo    | AI agent, 100k tokens      | Fast-moving founders  |
| Enterprise  | $999+/mo  | Multi-repo, unlimited AI   | Large companies       |

## 6. GTM Roadmap (max 3 phases, ≤20 words/goal, bullets/timeline)

- **Phase 1:** Open source launch (100 stars, 20 users)
- **Phase 2:** Freemium → 10 paid, 500 FTA
- **Phase 3:** Enterprise push, 5 customers, $5K MRR

## 7. Metrics (≤6, split clearly)

### 7.1 Product/Customer
- MAU: 2,000 in 12 months
- Paid conversion: 5% (free → paid)

### 7.2 Financial
- ARR: $1.5M Year 1
- Gross margin: >75%

### 7.3 Usage/Agent
- AI tokens per month: track/limit by tier
- Agent-run vs manual commands: 65%+ in Enterprise

## 8. Key Risks & Mitigations (table, ≤4)

| Risk                  | Mitigation              |
|-----------------------|------------------------|
| AI cost spikes        | Pass-through/token cap  |
| Churn                 | Aggressive onboarding   |
| Comps copy           | Community moat          |
| Consulting overscale | Playbooks, training     |

## 9. References & Downstream

- **Product Vision:** [../memory-bank/activeContext.md (or legacy ../context/vision.md)](../memory-bank/activeContext.md)
- **PRD:** [../prds/{{FEATURE_ID}}-prd.md](../prds/{{FEATURE_ID}}-prd.md)
- **Spec:** [../specs/{{FEATURE_ID}}-spec.md](../specs/{{FEATURE_ID}}-spec.md)

---

**Editor Instructions:**
- Update only as market conditions, pricing, or segment focus change—not for every feature.
- Downstream docs (PRD, Spec) must reference section numbers directly.
- Any redundant narrative, or exceeding bullet/word counts, invalidates the doc for automation or AI parsing.

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