# Launch checklist

## Research

- **Map the accounts you already have**
  - Utilize the CRM export to pull the last four quarters of closed deals.
    - Note company size, vertical, and renewal date for each one.
  - Interview five customers about their goals, blockers, and workarounds.
    - Ask what they tried before you, and write the answer down verbatim.
- **Watch the competition**
  - Track their prices, discounts, and promo tactics every month.
  - Read their public records, filings, and earnings calls as they publish.

## Positioning

- Leverage industry thought leadership
  - Follow the three analysts your buyers quote back at you.
  - Reply within a day, not a week.
- Leverage publicly available market studies
  - Extract insights from regulatory disclosures.
  - Utilize government data sources where the sample is bigger.

## Docs

- Rewrite the setup page to clarify instructions and enhance user comprehension.
  - Number the steps, and cut every screenshot showing an old build.
- Publish blog posts, videos, or infographics for each persona.
- Report likes, shares, and comments back to the team every Friday.