{
  "systems": [
    {
      "id": "conversational-product-voice",
      "name": "Conversational Product Voice",
      "description": "The friendly, plain-spoken register most SaaS products aim for — direct, concrete, warm without performing, calm under failure. Source-neutral, synthesized from public plain-language standards.",
      "category": "marketing-saas",
      "tags": ["conversational", "friendly", "plain-language", "humor-careful", "saas"],
      "url": "https://www.plainlanguage.gov/guidelines/",
      "status": "available"
    },
    {
      "id": "gov-uk",
      "name": "GOV.UK Style Guide",
      "description": "Britain's government content standard — absolute plain language, zero marketing, reading age 9. The gold standard for writing that has to work for everyone.",
      "category": "government",
      "tags": ["plain-language", "inclusive", "accessibility-first", "no-jargon", "civic"],
      "url": "https://www.gov.uk/guidance/style-guide",
      "status": "available"
    },
    {
      "id": "shopify-polaris",
      "name": "Shopify Polaris Content",
      "description": "Shopify's content guidelines for merchants — confident, empowering, action-oriented. Written for business owners who want momentum, not a lecture.",
      "category": "commerce-saas",
      "tags": ["empowering", "action-oriented", "merchant-facing", "confident", "commerce"],
      "url": "https://polaris.shopify.com/content",
      "status": "available"
    },
    {
      "id": "atlassian",
      "name": "Atlassian Design System Content",
      "description": "Atlassian's voice across Jira/Confluence/Trello — bold, optimistic, practical. Written for teams, collaborative in tone, never condescending.",
      "category": "productivity-saas",
      "tags": ["collaborative", "practical", "optimistic", "team-facing", "productivity"],
      "url": "https://atlassian.design/content",
      "status": "available"
    }
  ]
}