{
  "id": "rushed-mobile-user",
  "name": "Rushed Mobile User",
  "humanName": "Casey",
  "category": "context",
  "description": "On a phone, distracted, wants to complete one task and leave. Tests whether the primary action is findable fast, touch targets are usable with a thumb, and the page doesn't waste time with walls of text or buried CTAs.",

  "designPriorities": {
    "accessibility": 2,
    "hierarchy": 4,
    "typography": 2,
    "color": 2,
    "responsiveness": 4
  },

  "evaluationChecks": [
    "above-fold-cta",
    "page-weight-check",
    "image-optimization-check"
  ],

  "frustrationTriggers": [
    "Primary CTA below the fold on mobile — requires scrolling to find the action",
    "Touch targets smaller than 44x44px — can't tap accurately with a thumb",
    "Wall of text before the action — user has to read a paragraph to find the button",
    "Multiple competing CTAs with equal visual weight — which one do I tap?",
    "Slow page load (>3s) — user leaves before content appears",
    "Navigation hamburger that opens a full-screen overlay obscuring content",
    "Form fields too small to tap or with tiny hit areas",
    "Interstitials, popups, or banners blocking the primary content"
  ],

  "positiveSignals": [
    "Primary CTA visible immediately on mobile without scrolling",
    "Touch targets generous (48px+) with adequate spacing between them",
    "Clear value proposition in first viewport — user knows what this page does",
    "Page loads fast (<2s) with minimal layout shift",
    "One clear primary action per screen — no decision paralysis",
    "Bottom navigation or sticky CTA for easy thumb reach"
  ],

  "cognitiveLoadFactors": [
    "More than 2 competing CTAs visible simultaneously",
    "Text-heavy sections before the primary action",
    "Navigation with 7+ top-level items",
    "Auto-playing media or animations that distract from the task"
  ],

  "narrationStyle": {
    "voice": "impatient",
    "sampleReactions": [
      "Where's the button? I've scrolled three times and still can't find it.",
      "I can't tap this link — it's too small and too close to the other one.",
      "This page is still loading. I'm leaving.",
      "Five buttons, all the same size. Which one actually does the thing?",
      "Good — the CTA is right there at the top. Tap and done."
    ]
  },

  "browserChecks": {
    "viewports": ["mobile"],
    "extraEvaluations": ["above-fold-cta", "page-weight-check"]
  }
}