[
  {
    "id": "scenario.environmental_products",
    "industries": [
      "industry.retail"
    ],
    "categories": [
      "category.shopping"
    ],
    "persona": [
      "persona.greenie"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "H"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "H"
      },
      {
        "id": "big5.trait.agreeableness",
        "target": "H"
      }
    ]
  },
  {
    "id": "scenario.luxury_goods",
    "industries": [
      "industry.retail"
    ],
    "categories": [
      "category.shopping"
    ],
    "persona": [
      "persona.brand_lover"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "H"
      },
      {
        "id": "big5.trait.agreeableness",
        "target": "H"
      },
      {
        "id": "values.trait.conservation",
        "target": "H"
      },
      {
        "id": "values.trait.self-enhancement",
        "target": "H"
      },
      {
        "id": "needs.trait.love",
        "target": "H"
      },
      {
        "id": "needs.trait.ideal",
        "target": "H"
      },
      {
        "id": "values.trait.hedonism",
        "target": "H"
      }
    ]
  },
  {
    "id": "scenario.coupon_redemption",
    "industries": [
      "industry.retail"
    ],
    "categories": [
      "category.shopping"
    ],
    "persona": [
      "persona.deal_seeker"
    ],
    "traits": [
      {
        "id": "big5.facet.conscientiousness.cautiousness",
        "target": "H"
      },
      {
        "id": "big5.facet.conscientiousness.orderliness",
        "target": "H"
      },
      {
        "id": "big5.facet.conscientiousness.self-discipline",
        "target": "H"
      },
      {
        "id": "big5.facet.neuroticism.immoderation",
        "target": "L"
      }
    ]
  },
  {
    "id": "scenario.healthy_food",
    "industries": [
      "industry.food"
    ],
    "categories": [
      "category.eating"
    ],
    "persona": [
      "persona.health_enthusiast"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "H"
      },
      {
        "id": "big5.facet.conscientiousness.self-discipline",
        "target": "H"
      },
      {
        "id": "big5.facet.openness.artistic_interests",
        "target": "H"
      },
      {
        "id": "big5.facet.neuroticism.vulnerability",
        "target": "L"
      },
      {
        "id": "big5.facet.neuroticism.immoderation",
        "target": "L"
      },
      {
        "id": "big5.trait.neuroticism",
        "target": "L"
      }
    ]
  },
  {
    "id": "scenario.adventure_sports",
    "industries": [
      "industry.sports"
    ],
    "categories": [
      "category.sports_leisure"
    ],
    "persona": [
      "persona.risk_taker"
    ],
    "traits": [
      {
        "id": "big5.trait.openness",
        "target": "H"
      },
      {
        "id": "big5.facet.openness.adventurousness",
        "target": "H"
      },
      {
        "id": "big5.trait.conscientiousness",
        "target": "L"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "H"
      },
      {
        "id": "big5.facet.extraversion.excitement-seeking",
        "target": "H"
      },
      {
        "id": "big5.trait.neuroticism",
        "target": "H"
      }
    ]
  },
  {
    "id": "scenario.financial_risk",
    "industries": [
      "industry.finance"
    ],
    "categories": [
      "category.investment"
    ],
    "persona": [
      "persona.risk_taker"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "L"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "H"
      },
      {
        "id": "big5.trait.agreeableness",
        "target": "L"
      },
      {
        "id": "big5.trait.neuroticism",
        "target": "L"
      }
    ]
  },
  {
    "id": "scenario.avoid_risk",
    "industries": [
      "industry.no_industry"
    ],
    "categories": [
      "category.risk"
    ],
    "persona": [
      "persona.risk_taker"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "H"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "L"
      },
      {
        "id": "big5.trait.agreeableness",
        "target": "H"
      },
      {
        "id": "big5.trait.neuroticism",
        "target": "H"
      }
    ]
  },
  {
    "id": "scenario.recreate_risk",
    "hidden": true,
    "industries": [
      "industry.healthcare"
    ],
    "categories": [
      "category.risk"
    ],
    "persona": [
      "persona.risk_taker"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "L"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "H"
      },
      {
        "id": "big5.trait.agreeableness",
        "target": "L"
      },
      {
        "id": "big5.trait.neuroticism",
        "target": "L"
      }
    ]
  },
  {
    "id": "scenario.health_risk",
    "industries": [
      "industry.healthcare"
    ],
    "categories": [
      "category.risk"
    ],
    "persona": [
      "persona.risk_taker"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "L"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "H"
      },
      {
        "id": "big5.trait.agreeableness",
        "target": "L"
      },
      {
        "id": "big5.trait.neuroticism",
        "target": "H"
      }
    ]
  },
  {
    "id": "scenario.career_risk",
    "industries": [
      "industry.no_industry"
    ],
    "categories": [
      "category.risk"
    ],
    "persona": [
      "persona.risk_taker"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "L"
      },
      {
        "id": "big5.trait.agreeableness",
        "target": "L"
      },
      {
        "id": "big5.trait.neuroticism",
        "target": "L"
      }
    ]
  },
  {
    "id": "scenario.excercise",
    "industries": [
      "industry.fitness"
    ],
    "categories": [
      "category.living"
    ],
    "persona": [
      "persona.health_enthusiast"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "H"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "H"
      },
      {
        "id": "big5.trait.neuroticism",
        "target": "L"
      }
    ]
  },
  {
    "id": "scenario.adaptability",
    "hidden": true,
    "industries": [
      "industry.no_industry"
    ],
    "categories": [
      "category.work"
    ],
    "persona": [
      "persona.adapter"
    ],
    "traits": [
      {
        "id": "big5.trait.conscientiousness",
        "target": "H"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "H"
      }
    ]
  },
  {
    "id": "scenario.respond_to_strangers",
    "industries": [
      "industry.media"
    ],
    "categories": [
      "category.social_media"
    ],
    "persona": [
      "persona.responder"
    ],
    "traits": [
      {
        "id": "big5.facet.extraversion.excitement-seeking",
        "target": "H"
      },
      {
        "id": "big5.facet.extraversion.friendliness",
        "target": "H"
      },
      {
        "id": "big5.facet.extraversion.activity_level",
        "target": "H"
      },
      {
        "id": "big5.facet.extraversion.gregariousness",
        "target": "H"
      },
      {
        "id": "big5.facet.agreeableness.trust",
        "target": "H"
      },
      {
        "id": "big5.facet.agreeableness.morality",
        "target": "H"
      },
      {
        "id": "big5.trait.extraversion",
        "target": "H"
      },
      {
        "id": "big5.trait.agreeableness",
        "target": "H"
      },
      {
        "id": "big5.facet.conscientiousness.cautiousness",
        "target": "L"
      },
      {
        "id": "big5.facet.neuroticism.anxiety",
        "target": "L"
      }
    ]
  },
  {
    "id": "scenario.retweet",
    "industries": [
      "industry.media"
    ],
    "categories": [
      "category.social_media"
    ],
    "persona": [
      "persona.broadcaster"
    ],
    "traits": [
      {
        "id": "big5.trait.openness",
        "target": "H"
      },
      {
        "id": "big5.facet.agreeableness.modesty",
        "target": "H"
      },
      {
        "id": "big5.facet.extraversion.friendliness",
        "target": "H"
      }
    ]
  },
  {
    "id": "scenario.click_ad",
    "industries": [
      "industry.travel"
    ],
    "categories": [
      "category.ad_targeting"
    ],
    "persona": [
      "persona.ad_clicker"
    ],
    "traits": [
      {
        "id": "big5.trait.neuroticism",
        "target": "L"
      },
      {
        "id": "big5.trait.openness",
        "target": "H"
      }
    ]
  },
  {
    "id": "scenario.follow_account",
    "industries": [
      "industry.travel"
    ],
    "categories": [
      "category.ad_targeting"
    ],
    "persona": [
      "persona.ad_clicker"
    ],
    "traits": [
      {
        "id": "big5.trait.neuroticism",
        "target": "L"
      },
      {
        "id": "big5.trait.openness",
        "target": "H"
      }
    ]
  }
]