// Copyright 2023 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

syntax = "proto3";

package google.ads.googleads.v16.enums;

option csharp_namespace = "Google.Ads.GoogleAds.V16.Enums";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v16/enums;enums";
option java_multiple_files = true;
option java_outer_classname = "PlaceholderTypeProto";
option java_package = "com.google.ads.googleads.v16.enums";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V16\\Enums";
option ruby_package = "Google::Ads::GoogleAds::V16::Enums";

// Proto file describing feed placeholder types.

// Container for enum describing possible placeholder types for a feed mapping.
message PlaceholderTypeEnum {
  // Possible placeholder types for a feed mapping.
  enum PlaceholderType {
    // Not specified.
    UNSPECIFIED = 0;

    // Used for return value only. Represents value unknown in this version.
    UNKNOWN = 1;

    // Lets you show links in your ad to pages from your website, including the
    // main landing page.
    SITELINK = 2;

    // Lets you attach a phone number to an ad, allowing customers to call
    // directly from the ad.
    CALL = 3;

    // Lets you provide users with a link that points to a mobile app in
    // addition to a website.
    APP = 4;

    // Lets you show locations of businesses from your Business Profile
    // in your ad. This helps people find your locations by showing your
    // ads with your address, a map to your location, or the distance to your
    // business. This extension type is useful to draw customers to your
    // brick-and-mortar location.
    LOCATION = 5;

    // If you sell your product through retail chains, affiliate location
    // extensions let you show nearby stores that carry your products.
    AFFILIATE_LOCATION = 6;

    // Lets you include additional text with your search ads that provide
    // detailed information about your business, including products and services
    // you offer. Callouts appear in ads at the top and bottom of Google search
    // results.
    CALLOUT = 7;

    // Lets you add more info to your ad, specific to some predefined categories
    // such as types, brands, styles, etc. A minimum of 3 text (SNIPPETS) values
    // are required.
    STRUCTURED_SNIPPET = 8;

    // Allows users to see your ad, click an icon, and contact you directly by
    // text message. With one tap on your ad, people can contact you to book an
    // appointment, get a quote, ask for information, or request a service.
    MESSAGE = 9;

    // Lets you display prices for a list of items along with your ads. A price
    // feed is composed of three to eight price table rows.
    PRICE = 10;

    // Lets you highlight sales and other promotions that let users see how
    // they can save by buying now.
    PROMOTION = 11;

    // Lets you dynamically inject custom data into the title and description
    // of your ads.
    AD_CUSTOMIZER = 12;

    // Indicates that this feed is for education dynamic remarketing.
    DYNAMIC_EDUCATION = 13;

    // Indicates that this feed is for flight dynamic remarketing.
    DYNAMIC_FLIGHT = 14;

    // Indicates that this feed is for a custom dynamic remarketing type. Use
    // this only if the other business types don't apply to your products or
    // services.
    DYNAMIC_CUSTOM = 15;

    // Indicates that this feed is for hotels and rentals dynamic remarketing.
    DYNAMIC_HOTEL = 16;

    // Indicates that this feed is for real estate dynamic remarketing.
    DYNAMIC_REAL_ESTATE = 17;

    // Indicates that this feed is for travel dynamic remarketing.
    DYNAMIC_TRAVEL = 18;

    // Indicates that this feed is for local deals dynamic remarketing.
    DYNAMIC_LOCAL = 19;

    // Indicates that this feed is for job dynamic remarketing.
    DYNAMIC_JOB = 20;

    // Lets you attach an image to an ad.
    IMAGE = 21;
  }
}
