{
  "$mulmocast": { "version": "1.1" },
  "lang": "en",
  "title": "Slide Showcase - Creative Agency Style",
  "beats": [
    {
      "text": "Title with moody dark creative palette",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
            "bgCard": "292524",
            "bgCardAlt": "3D3733",
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            "textMuted": "D6D3D1",
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          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "title",
          "title": "Prism Creative\nStudio",
          "subtitle": "Bold colors on dark canvas — where modern art meets functional design",
          "author": "Design Portfolio  |  2026",
          "note": "Rose red primary, warm orange accent, and electric purple highlight on a stone-dark background."
        }
      }
    },
    {
      "text": "Design process columns",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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            "warning": "FBBF24",
            "danger": "EF4444",
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            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "columns",
          "accentColor": "primary",
          "stepLabel": "OUR PROCESS",
          "title": "Design Philosophy",
          "subtitle": "Every project follows our battle-tested creative framework",
          "showArrows": true,
          "columns": [
            {
              "title": "Discover",
              "num": 1,
              "accentColor": "primary",
              "content": [
                { "type": "text", "value": "Deep dive into the brand DNA, audience, and competitive landscape." },
                { "type": "bullets", "items": ["Stakeholder interviews", "Brand audit", "Trend analysis"] }
              ]
            },
            {
              "title": "Create",
              "num": 2,
              "accentColor": "accent",
              "content": [
                { "type": "text", "value": "Rapid prototyping with bold creative exploration." },
                { "type": "bullets", "items": ["3 concept directions", "Interactive prototypes", "Motion studies"] }
              ]
            },
            {
              "title": "Deliver",
              "num": 3,
              "accentColor": "highlight",
              "content": [
                { "type": "text", "value": "Production-ready assets with comprehensive documentation." },
                { "type": "bullets", "items": ["Asset library", "Style guide", "Developer handoff"] }
              ]
            }
          ],
          "callout": { "label": "Speed", "text": "Average project delivery: 4 weeks from kickoff to final assets", "color": "accent", "leftBar": true }
        }
      }
    },
    {
      "text": "Studio impact metrics",
      "image": {
        "type": "slide",
        "theme": {
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            "warning": "FBBF24",
            "danger": "EF4444",
            "info": "38BDF8",
            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "stats",
          "accentColor": "primary",
          "title": "Studio Impact",
          "subtitle": "Numbers that tell our story",
          "stats": [
            { "value": "200+", "label": "Projects Shipped", "color": "primary", "change": "+34%" },
            { "value": "4.9", "label": "Client Rating", "color": "accent" },
            { "value": "15", "label": "Countries", "color": "info" },
            { "value": "98%", "label": "Retention Rate", "color": "success", "change": "+5%" }
          ]
        }
      }
    },
    {
      "text": "Traditional vs modern design comparison",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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            "textDim": "A8A29E",
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            "warning": "FBBF24",
            "danger": "EF4444",
            "info": "38BDF8",
            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "comparison",
          "accentColor": "primary",
          "title": "Design Evolution",
          "subtitle": "How we approach modern brand identity",
          "left": {
            "title": "Traditional",
            "accentColor": "warning",
            "content": [
              { "type": "bullets", "items": ["Static logo files", "Fixed color palette", "Print-first thinking", "Yearly refresh cycle"], "icon": "◇" },
              { "type": "callout", "text": "Slow to adapt, expensive to change", "style": "warning" }
            ],
            "footer": "Static & rigid"
          },
          "right": {
            "title": "Modern (Our Way)",
            "accentColor": "primary",
            "content": [
              {
                "type": "bullets",
                "items": ["Dynamic design tokens", "Generative color systems", "Digital-native approach", "Continuous evolution"],
                "icon": "◆"
              },
              { "type": "callout", "text": "Living brands that grow with the product", "style": "info" }
            ],
            "footer": "Dynamic & adaptive"
          }
        }
      }
    },
    {
      "text": "Capabilities grid",
      "image": {
        "type": "slide",
        "theme": {
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            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "grid",
          "accentColor": "primary",
          "title": "Capabilities",
          "subtitle": "Full-spectrum creative services",
          "gridColumns": 4,
          "items": [
            { "title": "Branding", "icon": "B", "accentColor": "primary", "description": "Identity, logo, guidelines" },
            { "title": "Web", "icon": "W", "accentColor": "accent", "description": "Sites, apps, dashboards" },
            { "title": "Motion", "icon": "M", "accentColor": "highlight", "description": "Animation, video, 3D" },
            { "title": "Product", "icon": "P", "accentColor": "info", "description": "UX/UI, prototyping" },
            { "title": "Social", "icon": "S", "accentColor": "success", "description": "Content, campaigns" },
            { "title": "Print", "icon": "Pr", "accentColor": "warning", "description": "Packaging, editorial" },
            { "title": "AR/VR", "icon": "XR", "accentColor": "danger", "description": "Immersive experiences" },
            { "title": "AI Art", "icon": "AI", "accentColor": "highlight", "description": "Generative design" }
          ]
        }
      }
    },
    {
      "text": "Client testimonial",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "bigQuote",
          "accentColor": "accent",
          "quote": "Prism doesn't just design — they create visual languages that make brands unforgettable.",
          "author": "Maria Santos",
          "role": "CMO, TechNova Inc."
        }
      }
    },
    {
      "text": "Award timeline",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "timeline",
          "accentColor": "accent",
          "stepLabel": "MILESTONES",
          "title": "Our Journey",
          "subtitle": "From garage studio to global creative agency",
          "items": [
            { "date": "2020", "title": "Founded", "description": "3 designers in\na co-working space", "color": "primary", "done": true },
            { "date": "2022", "title": "First Award", "description": "Awwwards SOTD\nfor TechNova rebrand", "color": "accent", "done": true },
            { "date": "2023", "title": "25 Team", "description": "Expanded to\n4 departments", "color": "info", "done": true },
            { "date": "2025", "title": "3 Webbys", "description": "Best Agency,\nBest Visual Design, People's Voice", "color": "warning", "done": true },
            { "date": "2026", "title": "AI Studio", "description": "Generative design\npractice launched", "color": "highlight" }
          ]
        }
      }
    },
    {
      "text": "Portfolio split with image",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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            "bgCardAlt": "3D3733",
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            "textMuted": "D6D3D1",
            "textDim": "A8A29E",
            "primary": "F43F5E",
            "accent": "FB923C",
            "success": "4ADE80",
            "warning": "FBBF24",
            "danger": "EF4444",
            "info": "38BDF8",
            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "split",
          "accentColor": "accent",
          "left": {
            "ratio": 50,
            "content": [{ "type": "image", "src": "https://picsum.photos/seed/creative88/600/500", "alt": "Creative workspace", "fit": "cover" }]
          },
          "right": {
            "title": "Case Study: TechNova",
            "label": "FEATURED WORK",
            "accentColor": "accent",
            "ratio": 50,
            "content": [
              { "type": "text", "value": "Complete rebrand for a Series B startup that increased brand recognition by 340%.", "bold": true },
              { "type": "divider", "color": "accent" },
              { "type": "bullets", "items": ["Logo & identity system", "Website redesign", "Marketing collateral", "Brand motion language"] },
              { "type": "metric", "value": "340%", "label": "Brand recognition increase", "color": "accent", "change": "+340%" }
            ]
          }
        }
      }
    },
    {
      "text": "Skills matrix",
      "image": {
        "type": "slide",
        "theme": {
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            "primary": "F43F5E",
            "accent": "FB923C",
            "success": "4ADE80",
            "warning": "FBBF24",
            "danger": "EF4444",
            "info": "38BDF8",
            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "matrix",
          "accentColor": "accent",
          "title": "Service Positioning",
          "subtitle": "Where we win vs. alternatives",
          "xAxis": { "low": "Commodity", "high": "Premium" },
          "yAxis": { "low": "Narrow Focus", "high": "Full Service" },
          "cells": [
            { "label": "Freelancers", "accentColor": "warning", "items": ["Affordable", "Single skill", "Variable quality"] },
            { "label": "Prism Studio", "accentColor": "primary", "items": ["End-to-end", "Award-winning", "AI-augmented"] },
            { "label": "Template Tools", "accentColor": "info", "items": ["Self-service", "Quick output", "Generic results"] },
            { "label": "Big Agencies", "accentColor": "accent", "items": ["Enterprise scale", "Slow process", "High overhead"] }
          ]
        }
      }
    },
    {
      "text": "Project types table",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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            "textDim": "A8A29E",
            "primary": "F43F5E",
            "accent": "FB923C",
            "success": "4ADE80",
            "warning": "FBBF24",
            "danger": "EF4444",
            "info": "38BDF8",
            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "table",
          "accentColor": "accent",
          "title": "Engagement Models",
          "subtitle": "Flexible options for every budget and timeline",
          "headers": ["Package", "Duration", "Deliverables", "Starting At"],
          "rowHeaders": true,
          "striped": true,
          "rows": [
            ["Sprint", "2 weeks", "1 focused deliverable", { "text": "$8K", "color": "success" }],
            ["Standard", "4-6 weeks", "Full brand package", { "text": "$25K", "color": "info" }],
            ["Premium", "8-12 weeks", "Brand + web + motion", { "text": "$60K", "color": "accent" }],
            ["Retainer", "Ongoing", "Dedicated team", { "text": "$15K/mo", "color": "primary", "bold": true }]
          ],
          "callout": { "label": "Guarantee", "text": "100% satisfaction or we revise until it's right — no extra charge", "color": "success", "leftBar": true }
        }
      }
    },
    {
      "text": "Client acquisition funnel",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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            "danger": "EF4444",
            "info": "38BDF8",
            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "funnel",
          "accentColor": "primary",
          "title": "New Client Pipeline",
          "subtitle": "Q1 2026 acquisition funnel",
          "stages": [
            { "label": "Inquiries", "value": "280", "description": "Website forms & referrals", "color": "primary" },
            { "label": "Qualified", "value": "85", "description": "Budget & scope aligned", "color": "accent" },
            { "label": "Proposals", "value": "42", "description": "Custom proposals sent", "color": "info" },
            { "label": "Signed", "value": "18", "description": "Contracts executed", "color": "success" }
          ],
          "callout": { "text": "6.4% inquiry-to-close rate — up from 4.2% last quarter", "align": "center" }
        }
      }
    },
    {
      "text": "Portfolio gallery",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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            "bgCardAlt": "3D3733",
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            "warning": "FBBF24",
            "danger": "EF4444",
            "info": "38BDF8",
            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "columns",
          "accentColor": "primary",
          "title": "Featured Projects",
          "subtitle": "Recent work we're proud of",
          "columns": [
            {
              "title": "Neon Dreams",
              "accentColor": "highlight",
              "content": [
                { "type": "image", "src": "https://picsum.photos/seed/neon44/500/220", "alt": "Neon branding project", "fit": "cover" },
                { "type": "text", "value": "Album art and visual identity for an electronic music label.", "dim": true }
              ]
            },
            {
              "title": "Earth First",
              "accentColor": "success",
              "content": [
                { "type": "image", "src": "https://picsum.photos/seed/earth55/500/220", "alt": "Sustainability campaign", "fit": "cover" },
                { "type": "text", "value": "Campaign design for a climate-tech startup's Series A launch.", "dim": true }
              ]
            },
            {
              "title": "Metro Pulse",
              "accentColor": "accent",
              "content": [
                { "type": "image", "src": "https://picsum.photos/seed/metro66/500/220", "alt": "Urban design project", "fit": "cover" },
                { "type": "text", "value": "Wayfinding and digital signage for a smart city initiative.", "dim": true }
              ]
            }
          ]
        }
      }
    },
    {
      "text": "Closing contact slide",
      "image": {
        "type": "slide",
        "theme": {
          "colors": {
            "bg": "1C1917",
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            "highlight": "E879F9"
          },
          "fonts": { "title": "Georgia", "body": "Helvetica", "mono": "Consolas" }
        },
        "slide": {
          "layout": "title",
          "accentColor": "primary",
          "title": "Let's Build\nSomething Bold",
          "subtitle": "hello@prismstudio.design  |  prismstudio.design",
          "author": "Prism Creative Studio  |  2026",
          "style": { "bgColor": "292524", "footer": "Creative Agency Showcase  |  MulmoCast Slide DSL" }
        }
      }
    }
  ]
}