# Visual plan

Optional. Prefer the existing brief or design record when one already owns these decisions; this template does not require a new file and does not replace the project's DESIGN.md, PRD or task plan. It records direction for the selected deliverable(s), not a second task board.

## Brief reference
- Brief / design record:
- Deliverable(s):
- Direction approved status: proposed / approved / delegated

## Selected direction
- Name:
- One-sentence idea:
- Why it fits the brief:
- Signature moment (web hero / video shot / graphic focal point):
- Main tradeoff accepted:

## Per-medium plan

### Web / interface (if applicable)
- First viewport and hierarchy:
- Read path and act path (CTA):
- Key interaction and states (loading/empty/error/success):
- Mobile and quiet zones:
- Fallback / reduced motion:

### Audiovisual (if applicable)
- Method: programmatic / recorded-edited / 3D / generative / mix
- Hook, beats and visual peak:
- Frame/camera grammar and transitions:
- Audio relationship (voice/music/SFX/captions):
- End card / CTA:

### Fixed graphic (if applicable)
- Message and eye order:
- Layout, typography, imagery, crop:
- Variants per aspect / target:
- Actual size, color profile, alpha:

## Methods and functional roles
| Layer / method | Functional role | Choice | Why |
| --- | --- | --- | --- |
| Structure / orchestrator | | | |
| Styling | | | |
| Motion | | | |
| Vector / data | | | |
| 2D GPU | | | |
| 3D / shaders | | | |
| Generative | | | |
| Media / finalization | | | |

Keep one owner per property and one primary render clock.

## Modalities and assets
- Brand system / tokens referenced:
- Assets and their rights:
- Pending assets or data:

## Prototype / risk test
- Hardest or most defining moment:
- What the prototype must prove:
- Fidelity level and why:
- Fallback if it fails:

## QA plan
- Creative checks (specificity, hierarchy, typography, color, motion):
- Technical checks (accessibility, performance, determinism, export):
- Sample to inspect at real size / playback:
- Pending verification (preview, audio, render):

## Open decisions
- Pending data:
- Declared assumptions:
- Material unknowns needing the user: