# Creative brief

Optional. Prefer the existing brief or design record when one already owns these decisions; this template does not require a new file. Use only the fields that change a decision.

## Deliverables
- Deliverable(s), plural if the brief covers several:
- Format(s) / platform(s):
- Primary vs supporting piece:

## Objective
- Goal (marketing / demo / tutorial / story / editorial, or a mix):
- Primary outcome:
- Primary CTA or takeaway:
- Desired perception:

## Audience
- Who:
- Existing knowledge:
- Device / context / reading conditions:

## Subject
- What it is:
- Most characteristic visual, material or content element:

## Message hierarchy
1.
2.
3.

## Production methods (decided separately from the deliverable)
- Candidate method(s): code / 3D / generation / existing or captured material / editing
- Method notes and tradeoffs:

## Brand and assets
- Existing brand system:
- Logo / wordmark:
- Palette / tokens:
- Typography (licensed):
- Design source (Figma / master):
- Images / video:
- 3D assets:
- Audio / voice / music:
- Rights and licensing status:

## Redesign boundary (only when applicable)
- Preserve:
- Reinterpret:
- Unresolved:

## Constraints
- Technical stack:
- Browser / device / performance:
- Duration / aspect / resolution / fps:
- Accessibility:
- Delivery / hosting / rendering:
- Tool availability:

## Budget, time and authorized actions
- Budget:
- Deadline:
- Actions allowed without asking:
- Actions requiring approval:

## Success criteria
- Creative:
- Technical:

## Readiness
- Open assumptions (declared):
- Blocking unknowns (rights, permissions, capabilities):