# Content And Copy Verification Checklist

Use for work led by Pengkarya Kandungan, Jurutulis Jualan, Penggerak Pasaran, or Strategi Jenama.

## Before Sign-Off

- Audience is explicit
- Offer or message objective is clear
- Claims are supported by proof or capability
- CTA is visible and specific where relevant
- Tone is aligned with brand and buying stage

## Verification

- Messaging hierarchy was checked
- Duplicated or conflicting claims were removed
- Conversion friction or clarity risks are noted
- Downstream dependencies on SEO, design, or implementation are called out