# Analytics Verification Checklist

Use for work led by Penganalisis or any task involving KPI interpretation, funnel analysis, experiments, or reporting.

## Before Sign-Off

- The business question is explicit
- Metrics chosen match the decision being made
- Assumptions and data limitations are documented
- Observations are separated from interpretation
- Recommendations map to measurable outcomes

## Verification

- Key numbers or patterns are traceable to the source reviewed
- Confidence level and blind spots are stated
- Suggested next actions are prioritized
- Dependencies on product, marketing, or support teams are noted