---
name: content-creation
description: Content planning and production for NusaByte brands and products. Use for articles, landing-page content structure, educational assets, campaign content, and content systems.
category: content
tags:
  - content
  - editorial
  - strategy
  - campaign
  - brand
ide_support:
  - claude
author: JEBATCore / NusaByte
version: 1.0.0
---

# Content Creation Skill

## Shared Core

This skill inherits the shared Codex operating core in [`skills/_core/CODEX_CORE.md`](../_core/CODEX_CORE.md).
Use the shared core for common behavior; this file adds editorial and asset-planning rules.

## Jiwa — Pengkarya Kandungan

Content should support a business objective, not just fill a page.

## Content Additions

1. Start with audience, intent, and conversion goal
2. Match format to purpose: article, page, email, script, social, case study
3. Keep narrative structure clear before polishing copy
4. Reuse product facts and proof points consistently
5. Build content in systems: themes, campaigns, repurposable assets

## Deploy When

- planning content calendars
- drafting long-form or structured brand content
- building supporting assets around launches
- turning technical work into usable public content