import { ISteps } from '@/components/pages/lead-research/Steps/Steps.types';
import { IServicePackages } from '@/components/sections/ServicePackages/ServicePackages.types';
import { IDataTypes } from '@/components/pages/lead-research/DataTypes/DataTypes.types';
import { IAboutUsSwiper } from '@/components/sections/AboutUsSwiper/AboutUsSwiper.types';
import { IFaq } from '@/components/blocks/Faq/Faq.types';
import photo1Png from '@/assets/img/pages/lead-research/photo-1.png';
import photo2Png from '@/assets/img/pages/lead-research/photo-2.png';
import photo1Webp from '@/assets/img/pages/lead-research/photo-1.webp';
import photo2Webp from '@/assets/img/pages/lead-research/photo-2.webp';
import tool1 from '@/assets/img/partners/tools/find-that-lead.svg?url';
import tool2 from '@/assets/img/partners/tools/been-verified.svg?url';
import tool3 from '@/assets/img/partners/tools/rocket-search.svg?url';
import tool4 from '@/assets/img/partners/tools/clearbit.svg?url';
import tool5 from '@/assets/img/partners/tools/zoom-info.svg?url';
import tool6 from '@/assets/img/partners/tools/similar-web.svg?url';
import tool7 from '@/assets/img/partners/tools/owler.png';
import tool8 from '@/assets/img/partners/tools/hunter.png';
import tool9 from '@/assets/img/partners/tools/zero-bounce.svg?url';
import tool10 from '@/assets/img/partners/tools/datanyze.svg?url';
import step1 from '@/assets/img/pages/lead-research/step-1.png';
import step2 from '@/assets/img/pages/lead-research/step-2.png';
import step3 from '@/assets/img/pages/lead-research/step-3.png';
import step4 from '@/assets/img/pages/lead-research/step-4.png';
import { ITeamSwiper } from '@/components/sections/Team/Team.types';
import alenaPng from '@/assets/img/team/popova.png';
import vadimPng from '@/assets/img/team/vadim.png';
import yaroslavPng from '@/assets/img/team/yaroslav.png';
import vladPng from '@/assets/img/team/vlad.png';
import nikolayPng from '@/assets/img/team/nikolay.png';
import vitaliyPng from '@/assets/img/team/vitaliy.png';
import denisPng from '@/assets/img/team/denis.png';
import oleksiiPng from '@/assets/img/team/oleksii.png';
import vadimFedotovPng from '@/assets/img/team/vadim-fedotov.png';
import alenaWebp from '@/assets/img/team/popova.webp';
import vadimWebp from '@/assets/img/team/vadim.webp';
import yaroslavWebp from '@/assets/img/team/yaroslav.webp';
import vladWebp from '@/assets/img/team/vlad.webp';
import nikolayWebp from '@/assets/img/team/nikolay.webp';
import vitaliyWebp from '@/assets/img/team/vitaliy.webp';
import denisWebp from '@/assets/img/team/denis.webp';
import oleksiiWebp from '@/assets/img/team/oleksii.webp';
import vadimFedotovWebp from '@/assets/img/team/vadim-fedotov.webp';

export const toolsIcons = [
  tool1,
  tool2,
  tool3,
  tool4,
  tool5,
  tool6,
  tool7,
  tool8,
  tool9,
  tool10,
];

export const steps: ISteps.Step[] = [
  {
    number: 1,
    title: 'Preliminary Research',
    subtitle: 'Gathering exclusive data for high-value lead generation.',
    points: [
      'We get an Ideal Client Profile from your sales department.',
      'Our specialist acquires 20 test leads that match your Ideal Client Profile for an initial review.',
      'We analyze the approximate number of companies in line with the Ideal Client Profile to analyze a Total Addressable Market.',
      'We investigate your project feasibility as well as perspectives this project provides.',
    ],
    image: step1,
  },
  {
    number: 2,
    title: 'Strategy Refinement',
    subtitle: 'Gleaning insights to accelerate your sales cycle.',
    points: [
      'We discuss each step with you to optimize the strategy as early as possible in order to properly allocate the resources and sales research tools.',
      'We make sure that each Ideal Client Profile makes sense from the ROI standpoint.',
      'Our team cross-references our research with your existing client base to eliminate duplicates and ensure that your existing clients are not being marketed to.',
    ],
    image: step2,
  },

  {
    number: 3,
    title: 'Plan Implementation',
    subtitle: 'Creating synergy between our teams.',
    points: [
      'In 2 days, our research team provides you with 50-100 test leads for verification including all data points needed for a successful outreach campaign.',
      'We collect feedback and estimate how effective our strategy is for you, then we expedite the lead generation process accordingly.',
      'We always A/B test several Ideal Client Profiles simultaneously to find the one that shows the best potential. ',
    ],
    image: step3,
  },

  {
    number: 4,
    title: 'Strategy Adjustment',
    subtitle: 'First leads, first reports and first modifications. ',
    points: [
      'Based on the feedback and performance metrics, we correct the strategy if needed.',
      'Our Account Manager always comes up with 2-3 new Ideal Client options to choose from.',
      'We bring success to you by implementing all the necessary improvements within 24 hours, making sure that outreach campaigns are not delayed.',
    ],
    image: step4,
  },
];

export const dataTypes: IDataTypes.Item[] = [
  {
    name: 'Contact Data',
    description:
      'We carefully analyze your prospect’s degrees, publications, social media posts, coworkers, and other essential data. ',
    points: [
      'First Name/Last Name',
      `Client's Social Behavior`,
      'Title',
      'Email',
      'Direct Colleagues',
      'Education',
      'Shared Social Media Posts',
      'Articles and Publications',
      'Occupied the Position for X Years',
    ],
  },
  {
    name: 'Company Data',
    description:
      'We extract the information on your prospect’s business to estimate partnership opportunities.',
    points: [
      'Number of Locations and Addresses',
      'Number of LinkedIn Followers',
      'Number of Employees',
      'Revenue',
      'Date of Establishment',
      `Company Size`,
      'Industry',
      'Social Media',
      'Department Headcount',
      'Funding',
      'Phone Number and Email',
    ],
  },
  {
    name: 'Website Data',
    description:
      'Our experts explore your prospect’s website to find out about its audience, usability, popularity, and other crucial factors.',
    points: [
      `Global Rank`,
      'Bounce Rate',
      'Number of Website Visitors',
      'Content Management System',
    ],
  },
  {
    name: 'Behavior Data',
    description:
      'At Belkins, we analyze your prospect’s online behavior to discover typical patterns and help you personalize your message.',
    points: [
      'Customer Engagement',
      'Pageviews',
      'The Average Number of Likes on Posts etc.',
    ],
  },
  {
    name: 'Custom Intelligence',
    description:
      'Our professionals investigate your company’s tech stack and suggest sound solutions to improve your online performance.',
    points: [
      `Company's CRM`,
      'Open Positions',
      'Preferred Programming Language',
    ],
  },
];

export const servicePackages: IServicePackages.Item[] = [
  {
    name: 'Lead Research',
    servicesIncluded: [
      'Dedicated Lead Research Specialist',
      'Dedicated Quality Assurance Specialist',
      'Weekly strategy calls and Slack support',
      'Ideal Customer Profile setup and analysis',
      'Total addressable market analysis',
      '<1% email bounce rate',
      'Weekly leads turnaround',
    ],
    outcomes: [
      '<500 high-quality leads a month',
      '99% valid emails',
      'Approx. 5% Appointments Rate',
      'Approx. 1% Close Rate',
    ],
    campaignDuration: '1 month',
  },
  {
    name: 'Lead Enrichment',
    servicesIncluded: [
      'Dedicated Lead Research Specialist',
      'Dedicated Quality Assurance Specialist',
      'Weekly strategy calls and Slack support',
      'Ideal Customer Profile setup and analysis',
      'Total addressable market analysis',
      '<1% email bounce rate',
      'Monthly leads turnaround',
    ],
    outcomes: [
      '<1,000 high-quality leads enriched a month',
      '99% valid emails',
      'Approx. 5% Appointments Rate',
      'Approx. 1% Close Rate',
    ],
    campaignDuration: '1 month',
  },
];

export const team: ITeamSwiper.Member[] = [
  {
    name: 'Alena Popova',
    position: 'Head of Research ',
    quote: 'Give me your lead research goals and I’ll bring you a 100% match',
    linkedin: 'https://www.linkedin.com/in/alona-popova-465578188/',
    image: {
      default: alenaPng,
      webp: alenaWebp,
    },
  },
  {
    name: 'Vadym Monchuk',
    position: 'Research Team Lead ',
    quote:
      'Meeting deadlines, keeping the team together, taking pressure out of the equation',
    linkedin: 'https://www.linkedin.com/in/vadym-monchuk-688046164/',
    image: {
      default: vadimPng,
      webp: vadimWebp,
    },
  },
  {
    name: 'Yaroslav Mykolaichuk',
    position: 'Research Team Lead ',
    quote: 'I build productivity, so you could build partnerships',
    linkedin: 'https://www.linkedin.com/in/yaroslav-mykolaichuk-997a981b4/',
    image: {
      default: yaroslavPng,
      webp: yaroslavWebp,
    },
  },
  {
    name: 'Vlad Yaremenko',
    position: 'Senior Lead Researcher',
    quote: 'Delivering exclusive lead data, one data pool at a time',
    linkedin: 'https://www.linkedin.com/in/vladislav-yaremenko-3a7957187/',
    image: {
      default: vladPng,
      webp: vladWebp,
    },
  },
  {
    name: 'Nikolay Kasianenko',
    position: 'Research Specialist',
    quote:
      'Any search qualifiers. Any industry. My skills are at your service!',
    linkedin: 'https://www.linkedin.com/in/nikolay-kasianenko-40184a200/',
    image: {
      default: nikolayPng,
      webp: nikolayWebp,
    },
  },
  {
    name: 'Vitaliy Lutskiy',
    position: 'Research Team Lead ',
    quote: 'I make lead reseearch easy, quick and organized',
    linkedin: 'https://www.linkedin.com/in/vitaliy-l-342b9b178/',
    image: {
      default: vitaliyPng,
      webp: vitaliyWebp,
    },
  },
  {
    name: 'Denis Shumilin',
    position: 'Research Team Lead ',
    quote:
      'Structure, direction and time management: you can leave it all to me',
    linkedin: 'https://www.linkedin.com/in/denis-shumilin-13a016147/',
    image: {
      default: denisPng,
      webp: denisWebp,
    },
  },
  {
    name: 'Oleksii Hreschyk',
    position: 'Lead Researcher ',
    quote: `Whatever you're looking for, I already know how to find it`,
    linkedin: 'https://www.linkedin.com/in/alex-khreshchyk-1683101a1/',
    image: {
      default: oleksiiPng,
      webp: oleksiiWebp,
    },
  },
  {
    name: 'Vadim Fedotov',
    position: 'Research Team Lead ',
    quote: `Finding exclusive, high-value lead data in the most competitive niches is what I'm here for`,
    linkedin: 'https://www.linkedin.com/in/vadim-fedotov-734921159/',
    image: {
      default: vadimFedotovPng,
      webp: vadimFedotovWebp,
    },
  },
];

export const ourApproachItems: IAboutUsSwiper.Item[] = [
  {
    title:
      'At Belkins, we never leave<br/> lead acquisition to bots or automated processes',
    description:
      'A digital product lead researcher at Belkins always does prospect research and verification manually, using the latest technology and solutions to attract your best customers. Our experts keep your ICP criteria in mind, connecting your sales reps with the real people who perfectly match them.',
    image: {
      default: photo1Png,
      webp: photo1Webp,
    },
  },
  {
    title:
      'We have a human-centric lead generation research and bring data-driven results',
    description:
      'Belkins clients enjoy one of the highest conversion rates in the industry and significantly reduced costs per sale through our hyper-focused lead research and generation as well as data enrichment. We find the optimal number of ideal leads for your business and make sure that each one is ripe for engagement. ',
    image: {
      default: photo2Png,
      webp: photo2Webp,
    },
  },
];

export const faqItems: IFaq.Item[] = [
  {
    question: 'What does a lead researcher do?',
    answer:
      'A lead researcher builds a lead list with <a href="https://google.com">Google link test</a> a collection of names and contact information of potential clients and sales opportunities that sales reps use to reach out and convert into sales.',
  },
  {
    question: 'What are sales lead lists?',
    answer:
      'A good lead list practically will help you generate more qualified sales opportunities that will need just a nudge to make a deal. Although each way of getting B2B leads has pros and cons, the best B2B lists tend to conform to a company’s ICP (Ideal Customer Profile) and a set of specific criteria.',
    link: '/help-center/lead-generation-research/what-is-a-lead-list',
  },
  {
    question: 'What do you do with a lead list?',
    answer:
      'If you don’t optimize your strategy of generating leads, it can bring about low-quality prospects, lengthy business procedures, and a significant income drop.  The experts will identify the areas for improvement and revitalize your pipeline so that it supplies you with a constant flow of customers.',
    link: '/help-center/lead-generation-research/what-is-a-lead-list',
  },
  {
    question: 'How do you track lead quality?',
    answer:
      'When you lack informative data on a prospect, the lead qualification process becomes challenging and, at times, inconclusive. Thus, expert teams try to generate qualified leads using peculiar qualification techniques. However, there are five main qualification techniques, CHAMP and MEDDPIC. ',
    link: '/help-center/lead-generation-research/what-is-lead-qualification',
  },
  {
    question: 'How do you research sales prospects?',
    answer:
      'Depending upon your personal needs and the niche that your business represents, you may alter the approach to prospecting. However, five main stages are usually pointed out when it comes to the sales process that contains the prospecting stage. They are the following: Prospect research, Prospect prioritizing, Prospect personalization, Prospect contact, Process improvement.',
    link: '/help-center/lead-generation-research/what-is-sales-prospecting',
  },
  {
    question: 'How much does lead generation cost?',
    answer:
      'Cost Per Lead is a widespread form of performance-based online advertising. This payment model requires advertisers to make bids based on the number of business leads generated by the offer. In a broader sense, CPL is also a vital metric that tracks the efficiency of a business’s online marketing campaign.',
    link: '/help-center/lead-generation-research/what-is-cost-per-lead',
  },
];