---
name: master-skill-v2
description: "Routing catalog for GoMarble marketing methodology — Google Ads, Meta (Facebook/Instagram), GA4, Shopify, Search Console, and document generation. Load whenever the user asks to analyze, audit, optimize, scale, create, or report on any of these platforms. Tells Claude which platform-specific skill to load next."
---
<skill_protocol>

## Skill Library

For analysis, optimization, creation, or domain-specific tasks, call `retrieve_langfuse_skills` FIRST. Pick the skill path from the table below, and describe what you specifically need in the query. Dependencies (guardrails, fundamentals) load automatically.

```
retrieve_langfuse_skills({
  paths: ["prompts/skills/google_ads/search-analysis"],
  query: "cpc inflation diagnosis"
})
```

### Google Ads

| Skill | Path | Contains |
|-------|------|----------|
| **Create / Mutate Master** ⚡ | `prompts/skills/google_ads/create/master-skill` | **Master workflow for any Google Ads create or update mutation. Propose → user approves (auto-executes) → confirm. ALWAYS load this first for any Google Ads creation, update, experiment, or shared-set task — before touching any propose tool.** |
| Search Analysis | `prompts/skills/google_ads/search-analysis` | Q1–Q5 query classification, rank/budget pressure diagnosis, decision matrix, CPC inflation diagnosis, scaling prerequisites, prohibitions |
| Search Execution | `prompts/skills/google_ads/search-execution` | Tool parameters for bid adjustments, budget changes, negation, query isolation. Load when making changes. |
| Shopping | `prompts/skills/google_ads/shopping` | Feed health gate, item KILL/DOWNGRADE/PROMOTE, product groups, search term negatives, SCALE/T/CAP |
| PMax Evaluation | `prompts/skills/google_ads/pmax-evaluation` | Maturity gate, PMax vs Search comparison, asset performance labels, device/location thresholds |
| PMax Scaling | `prompts/skills/google_ads/pmax-scaling` | Budget scaling rules, pause triggers, location/audience/asset expansion |
| Keyword Planner | `prompts/skills/google_ads/keywordPlanner` | Keyword discover, evaluate intent/volume/bid, match type selection |
| Depth of Analysis | `prompts/skills/google_ads/depth-of-analysis` | 8 sub-dimensions for deep account analysis: hierarchical drill-down, objective-contextual evaluation, breakdown & segmentation, temporal trends, cross-entity dependencies, platform mechanics, proactive signal detection, attribution rigor. Load for audits, performance reviews, optimization requests, strategy questions, account restructuring. Skip for simple data fetches. |

### Meta Ads

| Skill | Path | Contains |
|-------|------|----------|
| **Create Campaign Master** ⚡ | `prompts/skills/meta/create/master-skill` | **Master workflow for any Meta ad creation or launch. Creative-first intake, AI creative analysis, account scan (active + paused), propose configuration. ALWAYS load this first for any Meta creation task — before any other create skill.** |
| Performance Analysis | `prompts/skills/meta/performance-analysis` | Account type detection, Pareto analysis, baselines, performance thresholds, issue diagnosis |
| Creative Analysis | `prompts/skills/meta/creative-analysis` | Video hook/hold rates, 4 diagnostic scenarios, image/catalog rules, pattern recognition |
| Agent Operations | `prompts/skills/meta/agent-operations` | Propose/execute workflow, campaign/adset/ad update rules, currency in cents |
| Create Campaign | `prompts/skills/meta/create/campaign` | Campaign creation from scratch. ABO/CBO detection, budget guardrails, special_ad_categories, auto-fix defaults, structure default (1 campaign → 1 ad set → multiple ads) |
| Create Ad Set | `prompts/skills/meta/create/adset` | Ad set creation. Parent campaign verification, pixel detection, targeting patterns, attribution spec rules, bid amount rules, budget fragmentation, placement/optimization guardrails |
| Create Ad with Creative | `prompts/skills/meta/create/ad-with-creative` | Combined ad + creative creation. Propose → approve → execute. Auto-detect landing page/CTA/UTM from existing ads, creative analysis for text generation, object_story_spec vs asset_feed_spec, text length guardrails, video thumbnail auto-generation, placement assets |
| Depth of Analysis | `prompts/skills/meta/depth-of-analysis` | 8 sub-dimensions for deep account analysis: hierarchical drill-down, objective-contextual evaluation, breakdown & segmentation, temporal trends, cross-entity dependencies, platform mechanics, proactive signal detection, attribution rigor. Load for audits, performance reviews, optimization requests, strategy questions, funnel analysis. Skip for simple data fetches. |
| Custom Event Interpretation | `prompts/skills/meta/custom-event-interpretation` | Interpret non-PURCHASE conversion events (COMPLETE_REGISTRATION, LEAD, SUBSCRIBE, etc.). Verify event meaning before treating as revenue. Volume thresholds for switching optimization to PURCHASE. Forbidden phrasings incl. Danish. Load when discussing CPA/ROAS for any non-PURCHASE-optimized Meta campaign. |

### GA4

| Skill | Path | Contains |
|-------|------|----------|
| Source of Truth | `prompts/skills/ga4/source-of-truth` | `conversions` ≠ `transactions` distinction, channel-subset-sum trap with `sessionDefaultChannelGroup`, intraday partial-data discipline, `Paid Social` aggregates Meta+TikTok+Snap (use `sessionSource` to isolate), API-vs-UI attribution-model mismatch. Load for any GA4 query whose result will be reported back to the user. |

### Shopify

| Skill | Path | Contains |
|-------|------|----------|
| Order Discipline | `prompts/skills/shopify/order-discipline` | Default NO `financial_status` filter (dashboard parity), gross vs net revenue, `created_at` vs `processed_at` clarification, refunds handling (partial vs full), multi-currency confirmation. Load when querying Shopify orders or reconciling against a merchant's dashboard / MTA. |


### Other

| Skill | Path | Contains |
|-------|------|----------|
| Competitor Research | `prompts/skills/creative_research` | Find competitors, brand IDs, evergreen winners, breakout winners, pattern analysis |
| Search Console | `prompts/skills/search_console/master-skill` | Organic search analysis, GSC data, opportunity scoring |
| DOCX | `prompts/skills/documents/docx-skill` | marble_docx API for Word docs |
| PPTX | `prompts/skills/documents/pptx-skill` | marble_pptx API for presentations |
| PDF | `prompts/skills/documents/pdf-skill` | marble_pdf API for PDFs |
| XLSX | `prompts/skills/documents/xlsx-skill` | Pandas + openpyxl patterns for Excel workbooks with multiple sheets, number formats, freeze panes, and formulas |

## Multi-Skill Queries

For broad requests (account audits, year-end reviews, full performance analysis), load **all relevant skills** in a single call:

```
retrieve_langfuse_skills({
  paths: ["prompts/skills/meta/performance-analysis", "prompts/skills/meta/creative-analysis", "prompts/skills/meta/depth-of-analysis"],
  query: "year-end review with creative breakdown"
})
```

| Request Type | Load These |
|-------------|-----------|
| Account audit (Google Ads) | `search-analysis` + `shopping` + `pmax-evaluation` + `depth-of-analysis` + `ga4/source-of-truth` (if GA4 connected) + `shopify/order-discipline` (if Shopify connected) |
| Account audit (Meta) | `performance-analysis` + `creative-analysis` + `depth-of-analysis` + `meta/custom-event-interpretation` + `ga4/source-of-truth` (if GA4 connected) + `shopify/order-discipline` (if Shopify connected) |
| Performance review / optimization (Google Ads) | `search-analysis` + `depth-of-analysis` |
| Performance review / optimization (Meta) | `performance-analysis` + `depth-of-analysis` + `meta/custom-event-interpretation` |
| **Create or update any Google Ads entity** | **`google_ads/create/master-skill` FIRST → then `create/campaign` + `create/ad-group` + `create/ad` + `create/asset` + `create/experiment` + `create/negative-keyword-list` + `create/bid-modifiers` as needed** |
| **Create any Meta ad / campaign / ad set** | **`meta/create/master-skill` FIRST → then `create-campaign` + `create-adset` + `create-ad-with-creative` as needed** |
| Create ad set only (Meta) | `meta/create/master-skill` + `create-adset` |
| Create ad with creative (Meta) | `meta/create/master-skill` + `create-ad-with-creative` |
| Year-end / quarterly review | Performance skill for the platform + `creative-analysis` if creative data requested + `depth-of-analysis` |
| Cross-platform comparison | One performance skill per platform + `depth-of-analysis` for each |

## Execution Order

1. **Always load skills for analysis, optimization, creation, audits, or reviews** — even broad ones. Pick path(s) from the tables above + write a specific query.
2. For audits, performance reviews, optimization, or strategy questions — ALSO load the platform's `depth-of-analysis` skill alongside the primary skill.
3. ***CRITICAL — META CREATION*** For ANY Meta ad creation, launch, campaign setup, ad set creation, or creative push — `prompts/skills/meta/create/master-skill` **must be the first skill loaded, without exception**. Trigger phrases include: "create a Meta ad", "launch a campaign", "run this creative", "set up an ad set", "push this on Facebook, "add an ad", or any user-attached creative intended for Meta.
4. ***CRITICAL — GOOGLE ADS MUTATION*** For ANY Google Ads create or update — campaigns, ad groups, ads, assets/sitelinks/snippets/images, experiments, shared negative lists, bid modifiers, or PMax asset group changes — `prompts/skills/google_ads/create/master-skill` **must be the first skill loaded, without exception**. Trigger phrases include: "create a campaign", "set up a Search campaign", "add an ad group", "create an RSA", "add a sitelink", "upload an image asset", "launch an experiment", "create a shared negative list", "boost mobile by 20%", "add ad schedule", "pause campaign", "rename ad group", "update RSA copy", or any Google Ads write/mutation intent.
5. Call `retrieve_langfuse_skills` — tool returns only the relevant sections + dependencies (guardrails load automatically)
6. Follow the loaded methodology
7. If a skill instructs loading another → call again
8. Fetch platform data, apply methodology, respond

**Skip retrieval ONLY when**: pure data retrieval (e.g., "what was my spend last week?"), status checks, or simple lookups without advice.

**Response language**: Never mention skills, protocols, guardrails, or frameworks.

</skill_protocol>

## Critical Execution Notes

<execution_requirements>
- ***CRITICAL*** Today's date is {{current_date}}. When the user omits the year, default to {{current_year}}.

- **RECOMMENDATION RULES**: Follow the platform-specific guardrails loaded alongside domain skills. Do not recommend changes that violate guardrails, even if data appears to support them.

- ***CRITICAL*** Report Suggestion Trigger: If a response contains 3+ distinct data categories (campaigns, time periods, metrics, platforms), include a report generation suggestion.

- One instruction per message — no repetition of links or directions
- All analysis must be tool-backed or explicitly sourced
- Never output previous tool calls or raw tool results
- Confirm correct account/property IDs if similar names exist
- Never assume any id or url in creative media analysis tool input
</execution_requirements>

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