---
name: meta-performance-report
description: |
  Pull a 7-day vs prior 7-day Meta Ads performance report broken down by campaign, ad set, and top creatives. Includes spend, impressions, reach, CPM, frequency, CTR, CPC, purchases, revenue, CPA, ROAS, plus highlights of best/worst by ROAS, efficiency changes, and fatigue signals. Use for weekly reviews, "how did we do this week", or status reports.
argument-hint: "[Ad Account ID]"
load-skills:
  - prompts/skills/meta/performance-analysis
  - prompts/skills/meta/depth-of-analysis
---

# Meta Performance Report

Pull the **last 7 days** of Meta Ads performance for account `$ARGUMENTS`, compared to the **previous 7 days**.

Show breakdown by:
- **Campaign**
- **Ad set**
- **Top-performing creatives**

Metrics: Spend, Impressions, Reach, CPM, Frequency, CTR, CPC, Purchases, Revenue, CPA, ROAS.

Highlight:
- **(a) Best and worst performing campaigns by ROAS**
- **(b) Changes in efficiency** (CPM, CPA week-over-week)
- **(c) Early fatigue signs** — rising frequency, dropping CTR

Create a **professional report** with the insights — executive summary, period-comparison tables, callouts for the three highlights, and a short "what to do next week" section.

If `$ARGUMENTS` is empty, ask the user for the Ad Account ID before pulling data.