---
name: meta-ads-audit
description: |
  Run a 30-day audit on a Meta Ads account. Checks pixel/CAPI health, creative fatigue, audience-segment spend split, ROAS/CPA outliers, and budget allocation efficiency, then produces a professional report. Use when the user asks to audit a Meta account, do a quarterly review, or "check the health" of Meta ads.
argument-hint: "[Ad Account ID]"
load-skills:
  - prompts/skills/meta/performance-analysis
  - prompts/skills/meta/creative-analysis
  - prompts/skills/meta/depth-of-analysis
---

# Meta Ads Audit

Audit Meta Ads account `$ARGUMENTS` for the last 30 days.

Pull:

1. **Pixel + CAPI firing correctly** — deduped, mapped, no event loss.
2. **Creative Fatigue** — frequency rising, CTR dropping.
3. **Spend split by audience segments** — New vs Engaged vs Existing.
4. **ROAS / CPA by campaign** — flag underperformers.
5. **Budget allocation efficiency** — overfunded vs underfunded campaigns.

Create a professional report with the insights — exec summary at top, evidence + recommendations per section, prioritized action list at bottom.

If `$ARGUMENTS` is empty, ask the user for the Ad Account ID before pulling data.