# DESIGN.md · studio-Bitpulse

**CTA style:** breaking news story — open with a market headline, close with "follow live".

## Product
- **Name:** Bitpulse
- **Category:** crypto market tracker
- **Domain:** bitpulse.app
- **Language:** es-AR

## Style
- **Family:** studio
- **Mood:** urgent, energetic, newsroom
- **Background:** warm dark + red breaking tint + scanlines + bottom ticker
- **Accent:** #F97316 · #FB923C · breaking red #DC2626
- **Font:** Inter

## Copy
- **Hook:** Bitcoin supera los USD 100K otra vez
- **Sub:** Alertas, gráficos y titulares del mercado — en un solo feed.
- **CTA offer:** Seguí el mercado en tiempo real
- **Voice (Gemini):** Aoede | Kore | Charon — news-anchor energy

## What NOT to do
- Don't use "30 días gratis" — this family demos news-driven promo
- Don't use fitness/studio copy — demo is crypto market
- Don't invent price levels without plausible numbers