# DESIGN.md · promo-Crewdesk

**CTA style:** product launch promo — no free trial, no countdown. Sell the product.

## Product
- **Name:** Crewdesk
- **Category:** team scheduling
- **Domain:** crewdesk.io
- **Language:** en

## Style
- **Family:** promo
- **Mood:** polished, confident
- **Background:** navy + indigo/violet mesh + diagonal lines
- **Accent:** #6366F1 · #A78BFA
- **Font:** Inter

## Copy
- **Hook:** Who's on shift tomorrow?
- **Sub:** Live coverage, swaps, and payroll-ready hours — one dashboard.
- **CTA offer:** The scheduling stack teams switch to
- **Voice (Gemini):** Aoede | Kore | Charon

## What NOT to do
- Don't mention free trial or "30 days" — this family demos pure product promo
- Don't use more than one accent color per composition
- Don't invent features the product doesn't have