# DESIGN.md · minimal-Ledgerly

**CTA style:** free forever — no trial countdown, emphasize $0 basic plan.

## Product
- **Name:** Ledgerly
- **Category:** invoicing
- **Domain:** ledgerly.app
- **Language:** es-AR

## Style
- **Family:** minimal
- **Mood:** clean, trustworthy
- **Background:** slate + dot grid + soft green glow
- **Accent:** #10B981 · #34D399
- **Font:** Inter

## Copy
- **Hook:** ¿Seguís persiguiendo facturas por email?
- **Sub:** Enviá, seguí y cobrá — sin el caos de las planillas.
- **CTA offer:** Plan básico gratis para siempre
- **Voice (Gemini):** Aoede | Kore | Charon

## What NOT to do
- Don't mention "30 días gratis" — this family demos a permanent free tier
- Don't use light backgrounds on dark cards
- Don't invent features the product doesn't have