# Brief — Plume

> Design-blind seed brief. Describes only what the product does. No visual direction.
> Anonymized name — do not infer or reproduce any real brand.

## Product

**Plume** is an issue tracking and project management tool for software teams. It is built to be fast and
keyboard-driven, and it organizes work into issues, cycles, and projects so a team can plan, prioritize,
and ship without ceremony.

## Who it's for

Software engineering teams and the product and design people who plan alongside them — small, fast-moving
teams that find traditional project tools heavy.

## What it does

- Issues with statuses, priorities, labels, and assignees, navigable almost entirely by keyboard.
- Cycles (time-boxed sprints) and longer-running projects to organize work.
- Roadmap and progress views so leads can see where things stand.
- Tight integrations with code hosting so issues track real development.
- A fast, responsive interface that stays out of the way.

## What the landing page must communicate

- Speed and focus: the tool is fast and respects the user's attention.
- It is opinionated and designed for teams who care about craft.
- Planning and shipping live in one place, without bureaucracy.
- A premium, considered product for discerning technical teams.

## Primary call to action

Get started / sign up.

## Constraints

- Crisp, confident copy; minimal and precise.
- Reads as a refined, premium, well-funded product for technical teams.